Marketing Strategies


Why Is SEO Important to Web Developers and Marketing Agencies?

Here is the terrible truth behind any web development project, rebranding project, or other big changes to a client’s website – they are expecting the new work they paid for to drive more business through their website. It doesn’t matter how you try to set expectations, or if you point out that the client is […]

Why is SEO Important to Web Developers and Marketing Agencies

How SEO Specialists Affect Readability Featured 1

Not Just for Google: How SEO Specialists Affect Readability

When search engine optimization is done right on a website, Google is a lot more likely to give that site rankings above competitors not doing SEO. SERP specialists are constantly performing SEO for clients to please Google and hopefully generate traffic for their accounts. But is that all that SEO is good for? What about […]


The COVID Impact on Digital Marketing

COVID has had an impact on the world in ways no one saw coming and could have prepared for. This virus has caused tremendous amounts of suffering and not just from the medical and health side. We have faced community shutdowns, travel bans, business closings, school closing, unemployment, social anxiety leading to social chaos, and […]

The COVID Impact on Digital Marketing | Co Workers in a Meeting Wearing Masks

The Future of SEO | What Should We Expect of Google Search

The Future of SEO – What Should We Expect from Google Search?

Search Engine Optimization (SEO) is a constantly changing landscape and we need to keep up with it if we want to be relevant.  As such, what do we think the future holds for SEO?  Well, we can be sure that Google will be around for the foreseeable future and they’ll have more algorithm shifts.  Seriously […]


What Does a Good Client Relationship Look Like?

In the marketing industry, client relationships are very important metrics to measure when monitoring the status of an account. The connection between the account manager and client is not only a precursor to success but is usually a requirement. However, not all good client relationships look the same. If you hear your co-worker on the […]

What Does a Good Client Relationship Look Like | Two Businessmen Talking

Read This Before You Begin Cold Calling for Your Agency Image

Read This Before You Begin Cold Calls for Your Agency

Before you begin cold calls to generate new business for your agency, you’ll definitely want to read our below study on the effectiveness of cold calls. We tackle some of the biggest questions. How many cold calls does it take to get an appointment? How many appointments to get a sale? How many calls does […]


Is Paid Search Advertising the Best Digital Ad Format for Your Company?

Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]

Which Digital Ad Format

Marketing tone

Examining Marketing Tone and Pain Versus Pleasure

There are many considerations in brainstorming different approaches to a fresh marketing campaign. Myself, I try to run through the basic principles and see what fits for the message or feel I’m after. Almost always, I end up on the points of pain versus pleasure, marketing tone, and how most people will do anything to […]