In 2020, COVID-19 hit the US and its economy hard, and as a result, many companies are having their brand awareness fall, people are losing work, and the world is rapidly changing. Everyone is trying to adapt on the fly as we continue to digest the new daily news dealing with the pandemic and its […]
With so many digital marketing solutions out there it can be a daunting task deciding which is right for you or your clients. Of course, the answer could always be, “EVERYTHING, a holistic approach is always the best approach to getting the best results”. Most times that is not feasible given the dynamic of the […]
If you are just getting started with graphic design, it’s easy to get intimidated. When you are looking at some nicely done, slick arrangements. You begin thinking to yourself that the gap in skills between yourself and that of a professional is too large to overcome. However, that may not be the case, and by […]
While many keyword tools can be utilized to help you find and implement your keyword sets, one of the easiest and most accessible would be the Google Ads Keyword Planner. Yes, you do have to have a Google Ads account to get access to Keyword Planner, but then again if you’re planning keyword sets, you’re […]
Many aspects boost search engine optimization (SEO) rankings. The one that we will touch on here is SEO content creation, both in developing the content and consolidating content. Both are important to strengthening a website’s overall authority on specific keywords. We will discuss some basics of content creation, including proper keyword research and usage, SEO […]
One of the problems that most specialists performing SEO services face is understanding what an individual searchers’ actual “intent” is with a variety of search terms. This is why we must always try and cover all of our bases by first completing thorough keyword research to find all the long-tail search terms, as well as […]
Welcome back! In Part 1 of this article, we introduced you to the basic issues that we deal with today since Google Ads has started using close variants when we are targeting different match type keywords within Google Ads. We continued by first covering “why” this is an issue, to begin with taking into consideration any specific individuals’ actual “user […]
In the business of Search Engine Optimization, one of the key goals for those optimizing websites and advertisements are rankings. The order of display for these publications on specific search engines are considered the rankings, or to simplify, the “rank” of the optimized page. The popularity of the search engine makes the ranks more valuable […]
How do you attain the coveted featured snippet, position zero, rank zero, whatever you want to call the result that is before all the organic SERPs? Achieving a featured snippet result is a considerable focus for SEO companies in 2020, but why? Sure, it drives more traffic to your site than the position one does, […]
For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from Google AdWords to Google Ads, the […]
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