Here is the terrible truth behind any web development project, rebranding project, or other big changes to a client’s website – they are expecting the new work they paid for to drive more business through their website. It doesn’t matter how you try to set expectations, or if you point out that the client is […]
When search engine optimization is done right on a website, Google is a lot more likely to give that site rankings above competitors not doing SEO. SERP specialists are constantly performing SEO for clients to please Google and hopefully generate traffic for their accounts. But is that all that SEO is good for? What about […]
COVID has had an impact on the world in ways no one saw coming and could have prepared for. This virus has caused tremendous amounts of suffering and not just from the medical and health side. We have faced community shutdowns, travel bans, business closings, school closing, unemployment, social anxiety leading to social chaos, and […]
Search Engine Optimization (SEO) is a constantly changing landscape and we need to keep up with it if we want to be relevant. As such, what do we think the future holds for SEO? Well, we can be sure that Google will be around for the foreseeable future and they’ll have more algorithm shifts. Seriously […]
In the marketing industry, client relationships are very important metrics to measure when monitoring the status of an account. The connection between the account manager and client is not only a precursor to success but is usually a requirement. However, not all good client relationships look the same. If you hear your co-worker on the […]
Before you begin cold calls to generate new business for your agency, you’ll definitely want to read our below study on the effectiveness of cold calls. We tackle some of the biggest questions. How many cold calls does it take to get an appointment? How many appointments to get a sale? How many calls does […]
Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]
There are many considerations in brainstorming different approaches to a fresh marketing campaign. Myself, I try to run through the basic principles and see what fits for the message or feel I’m after. Almost always, I end up on the points of pain versus pleasure, marketing tone, and how most people will do anything to […]
Inbound and outbound marketing are important strategies for every business. According to Forbes.com, the average person is exposed to 4,000-10,000 advertising messages each and every day – everything from TV ads and outdoor signage to radio spots and digital ads all over the internet. So, what ads are going to make your target customers want […]
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