Marketing Strategies


Keeping Your Brand Awareness Strong for the World After the Pandemic

In 2020, COVID-19 hit the US and its economy hard, and as a result, many companies are having their brand awareness fall, people are losing work, and the world is rapidly changing. Everyone is trying to adapt on the fly as we continue to digest the new daily news dealing with the pandemic and its […]

Learn How to Keep Your Brand Ready For Life After the Pandemic | Girl Looking at Paper

How to Make Your Graphic Design Look More Professional

If you are just getting started with graphic design, it’s easy to get intimidated. When you are looking at some nicely done, slick arrangements. You begin thinking to yourself that the gap in skills between yourself and that of a professional is too large to overcome. However, that may not be the case, and by […]

Build Your Graphic Design Projects Like a Pro

Get Keywords Easily With Google's Keyword Planner

Easy Keywords with Google Ads Keyword Planner

While many keyword tools can be utilized to help you find and implement your keyword sets, one of the easiest and most accessible would be the Google Ads Keyword Planner. Yes, you do have to have a Google Ads account to get access to Keyword Planner, but then again if you’re planning keyword sets, you’re […]


SEO Content Creation and Consolidation to Boost SEO Rankings

Many aspects boost search engine optimization (SEO) rankings. The one that we will touch on here is SEO content creation, both in developing the content and consolidating content. Both are important to strengthening a website’s overall authority on specific keywords. We will discuss some basics of content creation, including proper keyword research and usage, SEO […]

SEO Content Creation and Consolidation to Boost SEO Rankings

Dealing With New Search Terms Featured

Dealing with Search Terms Within the New Parameters of the “Close Variants” (Part 1) 

One of the problems that most specialists performing SEO services face is understanding what an individual searchers’ actual “intent” is with a variety of search terms. This is why we must always try and cover all of our bases by first completing thorough keyword research to find all the long-tail search terms, as well as […]


Dealing with Search Terms Within the New Parameters of the “Close Variants” (Part 2)

Welcome back! In Part 1 of this article, we introduced you to the basic issues that we deal with today since Google Ads has started using close variants when we are targeting different match type keywords within Google Ads. We continued by first covering “why” this is an issue, to begin with taking into consideration any specific individuals’ actual “user […]

Dealing With New Search Terms 2Featured

Who Are Googles Competitors

What About Google Search Engine’s Competitors?

In the business of Search Engine Optimization, one of the key goals for those optimizing websites and advertisements are rankings. The order of display for these publications on specific search engines are considered the rankings, or to simplify, the “rank” of the optimized page. The popularity of the search engine makes the ranks more valuable […]


Optimizing for Voice Search and Winning Google’s Featured Snippet

How do you attain the coveted featured snippet, position zero, rank zero, whatever you want to call the result that is before all the organic SERPs? Achieving a featured snippet result is a considerable focus for SEO companies in 2020, but why? Sure, it drives more traffic to your site than the position one does, […]

Winning Googles Featured Snippet

Google Ads VS Google Adwords

Google Ads Vs Google AdWords

For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from Google AdWords to Google Ads, the […]