As a local business owner, you know that creating content for your business website is essential. But beyond that, how do you know what type of content your target audience will want? There are plenty of options out there, from articles to videos to interactive contests. But when it comes to marketing your business, how […]
It can be difficult to build brand authority though it may be more important now than ever. I am sure that you can think of at least one company jingle or a memorable commercial. How do you make your brand stand out with not only radio and TV commercials but also ads on websites and […]
The year 2020 has been extremely stressful for many people and companies. We had a very successful year as an internet marketing company. Many of our clients also had a successful year during these most trying times. This post is about just one of those clients who set record sales numbers for the year 2020. […]
Here in recent days Microsoft Advertisements formerly known as Bing Advertisements has rolled out a pretty significant change to their paid advertising platform. They have had a complete overhaul of the interface. For years now we have known that Bing has attempted to mimic the functions and capabilities of Google Ads. And for the most […]
In entertaining, you spend countless hours creating a storyline and investing large amounts of money to put on a production. The effort isn’t extended for just personal satisfaction, but to have others enjoy your work. In news publications, you want to reach as many people as possible. You want to inform them of events locally, […]
Recently we had a client return to search engine optimization for one of their business units and gain search engine optimization success shortly after their return. This client had originally engaged our search engine optimization campaign management services in December 2016. The original campaign reached search engine optimization success throughout their search engine optimization campaign. […]
The COVID-19 pandemic continues, and you need to keep up with the “new normal.” We are going to discuss the various ways that you can see what people are searching for and how to communicate the new changes to your services using Google my business (GMB). I will also cover some industry-specific changes that may […]
In the beginning, there were buildings built of brick and mortar that housed merchandise and services. These places of commerce were the only places people could go to purchase goods and services. Customers would travel to these locations to buy everything they needed such as: Cleaning products Electronic devices Clothing Food Music And so on… […]
This post is part two of my online shopping experiences. As I pointed out in part one of this series, I do not do much shopping online. However, in the past two years, I have expanded my horizons. But for the most part, have been let down at every turn. Part two outlines my experiences […]
Today is a fun topic, as it’s not really about the platforms or channels you can use in online marketing. But rather stepping outside the thought process of stock image ads and your brand marketing when working on those channels. I should also say that just having a nice simple image and your company logo […]
