We talk about search engine optimization as if it were more than just search engines, but when Google controls more than 90 percent of the global search market, any discussion of modern SEO must start with them. It is not enough to know how Google works to be a professional SEO. You also need to […]
SEO has made waves in the digital marketing space. This term will always come up if you want your businesses to have an online presence. But why? What exactly is SEO, and why is it vital to at least understand the basics as a business owner? Well, strap in as we go over some of […]
Google Panda was born out of an attempt to put quality content creators and high-quality content above the rest. Picture this, it’s 2010, and Google search results are nothing like they are today. The highest-ranking sites are “content farms” that put out thousands of new articles and pages of content (The majority of these pieces […]
So you’re getting set up with Google Analytics 4. Before you consider the task done, you should make sure to have at least the three most common reports ready to go. You’ve probably used Google Analytics before and have certain reports that you like to use. Now that Universal Analytics is moving up […]
The Beginnings of SEO Since its conception in the mid-1990s, search engine optimization has been around for almost three decades. Also known as SEO, it has gone through some significant changes. While Google and SEO are synonymous today, the practice actually predates the popular search engine. SEO grew and became more sophisticated alongside the exponential […]
Most every Google Business Profile client seems reluctant to ask for reviews on their GBP listing, but Google Business Profile Reviews are one of the most important aspects of optimizing for Google Local Results. Strange but true. Most website owners do not have any issue with asking for testimonials but they have some sort of […]
Google has done a lot to deal with irrelevant and toxic links, but what does that mean for SEO? Does disavowing links do anything now that Google has made these changes? These are questions that people are asking, and I’d like to spend time answering them. Hopefully, I can answer all of your questions regarding […]
The work you do will depend on a lot of factors, including your audience and industry. One way to increase your chances of getting a searcher’s attention is to make sure they know who you are. That means including keywords in your titles and descriptions on your website that are related to the industry or […]
When searching for a search engine optimization agency or an agency that provides white label SEO services, you may want to consider whether or not that agency has experience in your or your client’s industry. Why Is Having Industry Experience Important To A Search Engine Optimization Campaign? Having industry experience allows for a much speedier […]
When people hear the phrase “search engine,” more often than not, people will associate the word with Google. It’s not surprising. They are at the top, with over 270 million unique visitors in 2020 in the U.S. alone. With this level of popularity, people can often easily dismiss other search engines such as Bing. While […]
Let’s actually start this off with a question: Why do you blog? Does Blog Traffic Matter? First and foremost, blogging can be a lot of fun. It allows you to express yourself and share your thoughts with a potentially huge audience. Second and probably the most popular reason is, when done correctly, blogging may help […]
In the digital world, maintaining and often updating corporate websites is critical. Businesses without in-house web developers want an accessible system that enables anybody to simply update data while retaining their brand identity and messaging to potential consumers and clients easily and efficiently. So having a content management system (CMS) for a website is the […]
The success of your search engine optimization relies heavily on how many quality links you can build. A Link Building Strategy is the process of acquiring relevant links to your website. The relevant links can either be internal or external; however, gaining quality backlinks is extremely important because they are one of the most significant […]
Answer: An Entity is a thing with distinct and independent existence, the popularity of specific entities can heavily affect search engine result pages and as such have to be specially categorized and understood to ensure they are appropriate to include on a specific SERP. If you follow Google SEO trends, you may have heard about […]
We live in a world where search engines like Google make it possible to get immediate results to pretty much any search query people may have. With this kind of convenience, Google generates a lot of online traffic. With Google being able to generate tens of millions (and more) of results to these queries, this […]
Most of us see the same tweets, read the same blogs, and are familiar with the same case studies. We understand how to optimize titles and anchor text like an SEO Professional, resolve canonical problems and generate attractive meta descriptions, among other many things. Trade secrets are becoming increasingly scarce in the era of social […]
Human beings consistently ask questions on the internet with their specific user intent, sometimes in a very specific manner that gets an answer from Google, but often not. It’s one of those questions that we don’t think about until it happens to us. When it does, we are left scratching our heads and wondering, “Why […]
Every SEO consultant comes across the search engine optimization nightmare of having to deal with a rogue developer at some point in their career. Below are some outlines of what constitutes a rogue developer and the impact that it can have on your client’s search engine optimization campaign’s efforts to succeed and become a viable […]
Customer behavior and reviews provide valuable insight into your business. These opinions can be used as a guide for your organic SEO strategy and help to optimize the performance of your content across search engines. In order to obtain the best possible results, you should focus on negative review management, improve customers’ experience, and use […]
Below is a list of both on-page and on-site issues we consider of importance when taking on a new white label SEO client or direct client. These are also ongoing issues to pay attention to throughout the entire span of the white label services campaign. Much can change throughout the course of a search engine […]
