Here is the terrible truth behind any web development project, rebranding project, or other big changes to a client’s website – they are expecting the new work they paid for to drive more business through their website. It doesn’t matter how you try to set expectations, or if you point out that the client is […]
When search engine optimization is done right on a website, Google is a lot more likely to give that site rankings above competitors not doing SEO. SERP specialists are constantly performing SEO for clients to please Google and hopefully generate traffic for their accounts. But is that all that SEO is good for? What about […]
Search Engine Optimization (SEO) is a constantly changing landscape and we need to keep up with it if we want to be relevant. As such, what do we think the future holds for SEO? Well, we can be sure that Google will be around for the foreseeable future and they’ll have more algorithm shifts. Seriously […]
In this post, I will outline several, but assuredly not all the elements you will need to monitor and correct as necessary to run a successful search engine optimization campaign. Robots.txt Blocking Crawlers: The Absolute Death of a Successful Search Engine Optimization Campaign A Robots.txt file gives instructions to any web crawlers, including search engines, […]
Lifetimes are littered with evidence that opportunities to “make it big” really do come and go. For some, the moment never passes by without a solid effort to capitalize on what may be a life-changing trend, technology, or service for which the world is willing to pay handsomely. The sad fact is, however, most of […]
Google Search Console is a software tool provided by Google for use by webmasters and site owners at no charge to monitor, maintain and troubleshoot your site for organic results performance in the Google SERPs (Search Engine Results Pages). How Does Google Search Console Help? Google Search Console helps webmasters and site owners spot issues […]
The web universe is changing, things are moving faster, algorithms are more complex and information is more targeted. More people use the web every day and yet you are losing web traffic. What is going on? 1) Did Wal-Mart move into your town? Sometimes you have the entire playing field to yourself. You are the […]
Internet Marketing: Search Engine Optimization: Content Development Back Link Development Social Signals (Wait this isn’t a part of your SEO plan? Is should be!) Competitor and Keyword Research Pay Per Click: PPC Management PPC Spend Budget Social Media Marketing: Content Development Continual Monitoring Pay Per Click (Facebook, Linkedin, Twitter, etc.) Sponsored Posts Email Marketing: Email […]
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