Offer extensions allow advertisers to promote special deals alongside their text ads. When customers search for their favorite products/brands, they will be able to view relevant offers. The offer headline will be visible under the main text ad along with a “View Offer” link.
Offer Extension Best Practices:
Ensure your offer is redeemable at a physical location or for online-only offers, create a site link instead.
Promote a clear offer. Include a $ or % detail and be sure to outline any terms and conditions in the offer text.
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Aesthetics Matter. Append your business logo to your offer, a high quality image is recommended.
Give your offer extensions a chance to serve. Bid competitively to ensure your ad shows at the top of the page. Offer extensions only show in the top 3 positions.
Help your customers find you locations by giving them the address where the offer is redeemable.
Written By: Cheri Graziani – PPC