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What is PPC Management?

When thinking of spreading the word of a service or product, what methods come to mind: word of mouth, billboards, perhaps a booth at an exposition? What about the internet; a webbed world of people, places, things, and ideas?


Incorporating today’s modern technology with business prospective has become beyond quick and easy through getting connected with just about anyone or anything in a matter of seconds. However, a catch-22 is created: with unlimited amount of people striving to be seen, a new form of competition is born – how to be seen in an intangible environment.


As common sense may have it, people want what they want when they want it. If a business is to be successful, they need to be in the face of said people before they realize they want it. For instance, every year Budweiser releases an advertising campaign for their product during the Superbowl. Nearly 100% of the people watching the football game know who Budweiser is and what they sell. But that’s not their primary objective. Their goal is more about brand marketing. They are reminding the watchers of their reputation, their history, and, most importantly, their name. The people need to remember the name. Pay Per Click has a similar objective but approaches it from a different angle.


The challenge becomes more about assuring a number one, two, or three spot in an abyss of search results? A solution: Pay Per Click, also known as PPC Management.

To assure efficiency and effectiveness of searches, a proactive team of highly trained, analytical, and certified PPC professionals manage search engines, web content, and advertising content to improve not only ad campaign results but the overall success of the business.


According to the infinite wisdom of Wikipedia, “Pay-per-click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked.”


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With that being said, learning and monopolizing the algorithm of search engines is where the professionals come into play. Individuals with a passion for numbers and letters focus their time and energy in developing keywords and keyword phrases that they believe would best benefit a company’s ability to attract and retain curious customers. Within a few months, even weeks, the solid team of data crunchers and lyrical geniuses can fundamentally change a company with one keyword.

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