Skip to content
Consider the following list of best search engine optimization business practices when evaluating vendors for your next search engine optimization campaign:
- Demonstrable Success
- Sound Strategies
- Communication
- Accountability
- Reporting Capabilities
- Client Industry Knowledge
- SEO Industry Knowledge
What Is Demonstrable Success For Search Engine Optimization?
Ask for examples of proven success. Can the prospective search engine optimization marketing agency show proven success through graphs, charts, and data? Does the prospective search engine optimization agency have satisfied clients as references? Do they have customer success stories such as case studies? Testimonials?
What Compromises Sound Strategies For Search Engine Optimization?
Most important when considering search engine optimization agencies is, do their strategies make sense to you? Do they appear sound as a business model? Can you believe in their strategies? Remember, for a search engine optimization marketing campaign to be successful, you and your search engine optimization agency must act and perform as a team. Do their strategies match your business model?
How Important Is Communication For A Successful Search Engine Optimization Campaign?
Communication is not only key when evaluating search engine optimization companies, but itis invaluable after you sign up for a search engine optimization campaign. Does the sales representative have a working knowledge of search engine optimization? Do they recognize and understand your needs and goals? Most importantly, do they speak your language? Are they based in a time zone that corresponds with yours for communication purposes? Do they have a commitment to response time? There is little worse in managing a successful search engine optimization campaign than having your consultant 24 hours ahead / behind your working hours.
What Defines Accountability In A Successful Search Engine Optimization Campaign?
When evaluating search engine optimization vendors, ask “what are their measures of accountability?” We have found, for most search engine optimization clients, that weekly search engine optimization consultation calls work best. How much reporting will you receive? Here, we have found that weekly analytics, rankings, and account status reports work best, even if we are on a bi-weekly search engine optimization consultation call schedule.
What Are The Reporting Capabilities Of The Prospect Search Engine Optimization Vendor?
As outlined above, we strive for providing analytics, keyword ranking results, and account status on a weekly meeting schedule. This keeps us accountable for the account performance.
Client reporting is typically on a case-by-case basis after you have worked the account for several months. Some clients require additional or different data over the standardized reports that we provide on a weekly basis. Each client has their own needs, requirements, and goals.
What kind of reports are your potential search engine optimization companies committed to provide? How often will they provide them? Are they flexible enough to provide additional reports as needed?
Why Is Client Industry Knowledge Important For Search Engine Optimization Campaign Management Success?
You may want to consider a Search Engine Optimization marketing agency that has experience in your industry. Though this is not an actual requirement,(as we take on new industry clients all the time), it does help to work with a search engine optimization company that has broad industry expertise and the ability to absorb and take positive actions in new and emerging industries.
We have knowledge in SEO campaign management in a wide variety of industries. Several of those industries are listed below:
- Commerce Software Solutions Online Lead Generation And Thought Leadership Marketing
- eCommerce Software Solutions Online Lead Generation And Thought Leadership Marketing
- Supply Chain Software Solutions Online Lead Generation And Thought Leadership Marketing
- Electronic Data Interchange (EDI) Software Solutions Online Lead Generation And Thought Leadership Marketing
- Men’s Fine Accessories Online Sales / eCommerce Marketing
- Disaster Preparedness Supplies And Thought Leadership Online Lead Generation Marketing
- Retirement Community Development And Sales Online Lead Generation Marketing
- Commercial Driving License Job Listings Online Lead Generation Marketing
- Basketball Uniform Custom Design And Manufacturing Online Lead Generation Marketing
- Search Engine Optimization Online Lead Generation Marketing
- Pay Per Click Ad Management Online Lead Generation Marketing
- Transportation Industry Software Solutions Development Online Lead Generation And Lead Generation Marketing
- Third Party Logistics Software Development Online Lead Generation And Thought leadership Marketing
- Semi-Professional Sports Online Ticket Sales / eCommerce And Event Promotion Marketing
- New Home Builder Online Lead Generation Marketing
- Real Estate Sales Online Lead Generation Marketing
- Batteries Online Sales / eCommerce Marketing
- Automotive Sales Online Lead Generation Marketing
- Custom Carrying / Storage Cases Online Sales / eCommerce Marketing
- Timeshare Resales Online Lead Generation Marketing
- Low Voltage LED Landscape Lighting Manufacturing Online Lead Generation Marketing
- Business Process Outsourcing (BPO) Services Online Lead Generation Marketing
- Debt Collection Online Reputation Management Marketing
- Home Goods Retail Point Of Sale (POS) Software Solutions Online Lead Generation And Thought Leadership Marketing
- Labor Law Online Lead Generation Marketing
- Corporate Law Online Lead Generation Marketing
- Real Estate Law Online Lead Generation Marketing
- Construction Law Online Lead Generation Marketing
- Banking Law Online Lead Generation Marketing
- Home Owners Law Online Lead Generation Marketing
- Luxury Bespoke Italian Villa Holiday Rental Online Sales / eCommerce, Thought Leadership And Lead Generation Marketing
- Custom Industrial Label Manufacturing Online Lead Generation Marketing
- Homeopathic Colloidal Mineral Health Supplements Online Sales / eCommerce And Thought Leadership Marketing
- Foam Furniture Manufacturing Online Sales / eCommerce Marketing
- Voice Technology Solutions Online Lead Generation And Thought Leadership Marketing
- Cloth Diaper Online Sales / eCommerce And Thought Leadership Marketing
- White Label Online Marketing Services Online Lead Generation Marketing
- Airport Parking Services Online Reservation Marketing
- IT Services Online Lead Generation Marketing
- Dental Practice Services Online Lead Generation Marketing
- Indoor And Outdoor Event Lighting Online Sales / eCommerce Marketing
- Power / Emergency Generator Online Sales / eCommerce Marketing
- Socks Online Sales / eCommerce And Thought Leadership Marketing
- Custom Printed Promotional Products Online Lead Generation Marketing
- Banking Services Online Lead Generation Marketing
- Global Luxury Bespoke Travel Online Lead Generation And Thought Leadership Marketing
- Online Explainer Video Creation / Development Online Lead Generation Marketing
Why Is SEO Industry Knowledge Last On The List Of Search Engine Optimization Campaign Management Evaluation Requirements?
You might think that search engine industry knowledge would rank as most important In our list of what answers the question, “What should you require when evaluating search engine optimization (SEO) vendors?”
But, it doesn’t. Why?
Because, if you are performing a search query for “Who provides the best search engine optimization services?”, every result on page one of the search engine results pages (SERPs) earned their position by their knowledge and implementation of search engine optimization methodologies and known best, current practices.
So, what sets an SEO company apart from the other results on page one of the SERPs? All of the other business processes mentioned above and re-iterated below.
- Demonstrable Success
- Sound Strategies
- Communication
- Accountability
- Reporting Capabilities
- Client Industry Knowledge
- SEO Industry Knowledge
These are the business practices that set That Company apart from the competition.
Founded in 2007, That Company is one of the largest agencies, by staff size, in the United States dedicated to specializing in digital marketing: search engine optimization campaign management, pay per click advertising campaign management, social media marketing advertising and organic campaign management, white label seo, ppc and smm campaign management.
Mark has been with That! Company since the day that we opened the doors in May 2007, starting as a commissioned, subcontracted website salesman providing website development and hosting services to SMB’s (small to medium sized businesses). As the company neared its first 6 months in business a fourth employee was added, and Mark became a full-time employee. Aside from the company’s CEO, Mark was the first employee to manage PPC campaigns. As the business’ SEO client base grew, Mark added SEO content curation and on page optimization implementation and testing to his resume. As the company neared its first year in existence, Mark became an SEO consultant with a full load of clients to manage. Mark’s strengths include: On page SEO implementation and testing, backlink disavowal discovery and data evaluation, Google Search Console use and data evaluation, Google Analytics use and data evaluation, client communication, reliability, and SEO content curation on an ‘as needed’ basis.
