Coming from an Advertising background I didn’t know how to react at first. I’m not a contract specialist and I don’t have a legal background but I know models and photographers sign contracts and the better they are the more money they make. So if you’re a well-known or aspiring photographer or model I can see why you would be in an uproar. That could be money out of your pocket. A photographer has the right to use any of their work for promotional use however can not sell/provide/give to a 3rd party without consent of person(s)/property in photo. Therefore, were people thinking Instagram would take their sepia, hefe or tear dropped photos and sell them for money and they would be cut out of the deal? Again I can see people who deal with professional photos being in an uproar since agencies continually deal with clients who want great branding campaigns but don’t want to pay for the quality. This would open up a low quality platform for minimal monetary output.
I doubted true Photographers used Instagram as a platform to promote their work but a close friend of mine who works in Advertising and who is a great photographer said “photographers capture behind the scenes stuff, thus kind of printing themselves. Buyers and editors follow them.” So again, I can see why THEY would squawk – it diminishes their business. But what about the wanna be’s? Your average Joe who now think they are a photographer because of the filters and options Instagram provides. Why are they in such an uproar? I’ve seen serious debates on Facebook and Instagram on staying or leaving Instagram and I just can’t grasp why. Instagram is a business that provides a FREE service and although it’s free they still have employees and bills to pay and other expenses. How do you expect them to do that? By selling things. Instagram is owned by Facebook and Facebook sells sponsored ads as well as user information (among other things) in order to stay a FREE service. So Instagram was/is just doing the same thing. Did you know Twitter’s terms of service has almost the identical language to Instagram’s? How come no uproar? Probably because no one got a hold of it and put it on blast.
For now I will keep my Facebook, Instagram and Twitter accounts. I will do what I can to make them private, I will continue to not post things I think can come back to bite me later and I will stay connected with the people who want to connect with me.
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