You should be looking at Google Local or Bing’s Places for Business. Most businesses can capitalize on being in their local search. If the business has a brick and mortar location, or if it is a home business that services a specific targeted location, you will get the most benefit out of going through the process.
Understand that when the search engines display a local result, typically it is less than 10 businesses and, depending on the engine, are either displayed before all organic search or before organic result #3. This places listings in very valuable locations both from an aspect of interest and from the aspect of easy geographic identification. Both Google and Bing will display a map next to the listing for people to use a graphical cue for business location.
Depending on the difficulty of the organic competition and market demographic, a local listing will have a better immediate result than an organic listing. To make certain that your local listing is setup proper for your company, call us and have a sales representative help you get on the right path for local success!
Written by: Brian Rider
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