Monthly Archives: March 2011


vevo space

Vevo.com to take over Myspace?

Last Updated on July 14, 2017 Long eclipsed by the growth of Facebook, Myspace may yet still emerge as a prominent social media website – At least when it comes to music and video. News Corp. is in talks to transfer control of Myspace to Vevo.com, an online music website partly owned by the world’s […]


Is Groupon going public?

Last Updated on July 14, 2017 How much is Groupon worth? Bloomberg is reporting the daily deals website has entered into talks with bankers to consider an Initial Public Offering (IPO) to potential investors with a valuation as high as $25 billion. That would be more than Google when it went public with $23 billion […]

groupon deal

social search

The Social Search Alliance

Last Updated on July 14, 2017 How companies market themselves on social media, what people say about those companies on social media and what people find through search is influencing purchasing decisions. Social and search are becoming powerful allies during the path to purchase for many shoppers online and at physical stores. How companies market […]


Don’t Forget the Long Tail

Last Updated on July 14, 2017 Ignoring long-tail websites as an option for your online ad campaign could be a mistake, according to a study conducted by CONTEXTWEB, a contextual targeting firm. The study analyzed more than 1,000 ad campaigns across 18,000 publisher sites in the second half of 2010 and discovered that ads placed […]

longtail

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The War Against Spam

Last Updated on September 14, 2018 Waitress: Well, there’s spam egg sausage and spam,that’s not got much spam in it. Wife: I don’t want ANY spam! Man: Why can’t she have egg bacon spam and sausage? Wife: THAT’S got spam in it! Sometimes the Internet resembles a Monty Python sketch where Bloody Vikings sing the […]


Skype Pursues Ad Revenue

Last Updated on September 14, 2018 Skype announced it’s rolling out ads this week for Groupon, Universal Pictures and Visa. The ads are a potential untapped revenue stream for the free video, voice, instant messaging, and file sharing connection service. Skype users can also connect to landlines and mobile phones for a very low cost. […]

skype

display ad revenue

Display Ad Domination: Social Vs. Search

Last Updated on September 14, 2018 Yahoo! dominated display ad revenues in 2009 and 2010. However, Google and Facebook have been chipping away at Yahoo!’s market share in the display ad realm. Look for Facebook to take the largest share of U.S. display ad revenue in 2011, according to estimates from eMarketer. Facebook is expected […]


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Skinvertisements: advertising on the go

Last Updated on September 14, 2018 Ad Ageny DDB Auckland may be on to something. Literally! Park benches with installed word blocks press logos and slogans into people’s skin when they sit down so that when they get up to walk way the back of the thigh becomes a mobile billboard. It’s cheap, it’s not […]