Daily Archives: May 27, 2014


Understanding Impression Share

Last Updated on September 14, 2018 Impression Share defined is the number of impressions received divided by the estimated number of impressions you’re eligible to receive. This definition alone doesn’t really help us though. We need to know how to use Impression Share, or lack thereof, to help better understand what we can do to […]


Tools are Good; Experience is Better

Last Updated on September 14, 2018 In my time working at That! Company, I’ve really enjoyed using all of the wonderful tools, both free and paid, that we have access to. It’s been my experience, however, that you get what you pay for. Oh, don’t get me wrong; Google Webmaster Tools and Google Analytics are […]