Daily Archives: July 8, 2014

Content Marketing and Vine: ADD Advertising

There are so many avenues a company can explore to get product exposure these days; between Facebook, Twitter, Google Ads, and even less notable web sites such as Instagram or Pintrest, conventional marketing seems to almost be a thing of the past for many brands. However, many companies still manage to overlook one huge means […]

That Company

That Company

Does Search Help Brand Awareness?

Brand awareness isn’t what most direct response marketers think about when they are advertising in search. However, this is a secondary effect. When a consumer completes a search they often look to the very first search result whether that be paid or organic. What we often wonder is does this visibility have an effect on […]