Daily Archives: November 28, 2019

Google Ads Is Introducing Match Type Changes – What to Watch & Where to Find Opportunities

Last Updated on December 11, 2019 Recently, Google has announced a fresh round of updates on how close variant search queries will operate. In September 2018, ads could already be triggered for exact match keywords by queries with the same, or similar, meaning. However, with the new updates, close variants having the same sense or […]