One thing that people have enjoyed in Google for years now are Google Product Listing Ads. Merchandisers have been able to upload their product feeds through Google Merchant Center with the ability to show their products to searchers looking for relevant products. The Bing/Yahoo Search Network hasn’t been able to offer this until recently. With millions of monthly retail searches, this now promises to be a highly sought after vertical of the Bing/Yahoo Search Network. As of March 26th, 2014 the new Product Ads will be available in the United States. By including product details like images, descriptions and price you can now increase your qualified clicks to your website by using Product Ads. Here is a short video released by Bing explaining the new Product Ads.
This is an updated video.
Worth noting as well is that Product Ads for Mobile (BETA) was launched for companies that hold mobile traffic in high regard.
Written by: Ed Cehi – PPC