If you love to do web development like me, you should know the importance of having great tools in your web browser that simplify your work and boost your productivity. That’s the case of Google Chrome and the Chrome Extensions’ comprehensive offering that will boost your web dev productivity. Yes, Firefox is an excellent browser […]
So, you want to learn how to start a digital marketing agency? We are going to focus on the specific action items you need to take to launch a digital agency and will skip over 101 basics on setting a business (things like getting a business bank account or applying for an IRS EIN) Below […]
In the SEO industry, the specialists doing the optimizations on the website are constantly on the lookout for new ways to please Google and staying far away from its displeasures. Google updates regularly, usually in an anonymous fashion, and only rarely does it tell us exactly what it wants the most out of websites or […]
Maybe your digital marketing agency is growing so fast you can barely keep or posed to. Could be you are just starting out, and you have more questions than answers. Regardless of where you are, it can make a lot of sense to find a private label partner to fill in some of your weaknesses, […]
Here is the terrible truth behind any web development project, rebranding project, or other big changes to a client’s website – they are expecting the new work they paid for to drive more business through their website. It doesn’t matter how you try to set expectations, or if you point out that the client is […]
When search engine optimization is done right on a website, Google is a lot more likely to give that site rankings above competitors not doing SEO. SERP specialists are constantly performing SEO for clients to please Google and hopefully generate traffic for their accounts. But is that all that SEO is good for? What about […]
Anyone that runs a website knows how important it is to have it operating as smoothly as possible. Laggy, poorly constructed sites fail to convey a sense of trustworthiness and credibility. The average web user needs to feel this way before feeling comfortable enough to use your site. In order to better help you and […]
Each programming language has its flaws and quirks. JavaScript language and even the JavaScript code snippet used is not an exception. The script language has behaved strangely in recent years, but it is one of the most widely used languages this day. In most part is because it is the primary interactive language of internet […]
COVID has had an impact on the world in ways no one saw coming and could have prepared for. This virus has caused tremendous amounts of suffering and not just from the medical and health side. We have faced community shutdowns, travel bans, business closings, school closing, unemployment, social anxiety leading to social chaos, and […]
Search Engine Optimization (SEO) is a constantly changing landscape and we need to keep up with it if we want to be relevant. As such, what do we think the future holds for SEO? Well, we can be sure that Google will be around for the foreseeable future and they’ll have more algorithm shifts. Seriously […]
What is Referral Marketing? “Referral marketing is the method of promoting products or services to new customers through referrals, the usual word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.” No Better Marketing Strategy: There is no better marketing strategy than referral marketing when one of your existing […]
In the marketing industry, client relationships are very important metrics to measure when monitoring the status of an account. The connection between the account manager and client is not only a precursor to success but is usually a requirement. However, not all good client relationships look the same. If you hear your co-worker on the […]
A Google Shopping Campaign is a fantastic way to get your product in front of potential customers, but there is a catch, it is not always the easiest to set up an effective shopping campaign. Before we get too far into this, know that there are two distinct types of shopping campaigns. You’ll need to […]
Many have heard of toxic backlink disavowal, but how many use it? The Google Disavowal Process Tool has been around since 2012, and it has been a valuable tool for SEO managers and website operators. The benefit of disavowing links is that you are telling Google that you do not appreciate the bad links that […]
In this post, I will outline several, but assuredly not all the elements you will need to monitor and correct as necessary to run a successful search engine optimization campaign. Robots.txt Blocking Crawlers: The Absolute Death of a Successful Search Engine Optimization Campaign A Robots.txt file gives instructions to any web crawlers, including search engines, […]
Fireworks in the sky ending a memorable work holiday party. The end of the year is approaching, and profits are healthier than ever. You have created a worthy reputation as one who throws a memorable work holiday party. The staff and managers are all in support of the tradition continuing, of course, and yes, even […]
Before you begin cold calls to generate new business for your agency, you’ll definitely want to read our below study on the effectiveness of cold calls. We tackle some of the biggest questions. How many cold calls does it take to get an appointment? How many appointments to get a sale? How many calls does […]
Social Media best practices are ever-changing and those that can stay on top of those changes and adapt will be the ones to dominate the market. Keep in mind that social media may be where your customers and clients are, but they are there and not looking for products and services. Interruptive marketing is a […]
Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]
Do you: Have a business? Serve local customers? Want to increase your marketing results? If you answered yes to the above questions, then you should be leveraging local search engine optimization (SEO) and Google My Business marketing to reach more local customers. Since most people use Google for their search needs, we’re going to focus […]
