Brand awareness isn’t what most direct response marketers think about when they are advertising in search. However, this is a secondary effect. When a consumer

That is a great question and one that requires a complex answer as there are likely many aspects to your SEO that need to be

If your local business hasn’t claimed its “place” in Google Places, you’re missing out! Google data shows up to 20% of all searches request a

Impression Share defined is the number of impressions received divided by the estimated number of impressions you’re eligible to receive. This definition alone doesn’t really

In my time working at That! Company, I’ve really enjoyed using all of the wonderful tools, both free and paid, that we have access to.

My last blog was on the importance of Titles. This one deals with Title tags’ little brother, Meta-descriptions. First and foremost, Meta-descriptions need to be

There are essentially three major parts of SEO—content, off-page (or back-linking) and on-page SEO. On-page is probably the easiest to do, and perhaps for that

Do a search on Google, and you’ll see ten organic links on the first page. Almost nobody clicks over to the second page, so your

Hello this is Derrick De Yarman Director of Search Engine Optimization again. My last blog was on the importance of Page Titles. This blog deals with Title tags’ little

Most people who think about the keywords that they’d like to rank for tend to go for the words that are the most popular keyword