SEO – Search Engine Optimization


Why Should I Care About My SEO?

Search Engine Optimization (SEO) has been around for a long time. Search engine algorithms are continually evolving, and SEO agencies are continuously trying to keep up with them. In more recent years the leading search engine, Google, has begun rolling out few significant updates in favor of many small updates. The advancements in their algorithm […]

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How to Resell SEO Services

We have been in the digital services market for nearly a decade now. The experience we’ve gained so far has given us an abundance of professional insight into internet marketing. If you’re familiar with search engine optimization (SEO), you understand how increasingly complicated it’s becoming. In this guide, we’ll show you why it makes sense […]


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SEO vs. PPC

Recently, after working exclusively in our PPC department for close to two years, due to an unexpected leave of absence, I returned to the opportunity to work within our SEO department. Even though the purpose of our departments are the same, trying to get clicks through the use of keywords – the methods we use […]


How Does SEO Work?

SEO, also known as Search Engine Optimization, is a familiar term. Many still wonder, however, “How does SEO work?” Put simply, it works by creating content on your webpage specifically designed to demonstrate to search engine’s crawlers, also known as “spiders” or “bots,” that your website is worth indexing and showing to web-users searching for […]

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What Should You Require When Evaluating Search Engine Optimization (SEO) Vendors?

Consider the following list of best search engine optimization business practices when evaluating vendors for your next search engine optimization campaign: Demonstrable Success Sound Strategies Communication Accountability Reporting Capabilities Client Industry Knowledge SEO Industry Knowledge What Is Demonstrable Success For Search Engine Optimization? Ask for examples of proven success. Can the prospective search engine optimization […]