SEO – Search Engine Optimization


The “Other” Optimizations

While some might say SEO or “Search Engine Optimization” was introduced when the first website was published in 1991, it didn’t become an actual term or utilized skill until about 1997. Before search engine optimization was chosen as the official name there were a variety of terms used to represent the strategy. For example: Search […]

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Google’s Florida SEO Algorithm Update – What We Know and the Implications

On March 12, Google launched a wide-ranging algorithm update commonly known as the “Florida II” update. As the leading Florida SEO agency, we obviously have the inside track on this update; and in fact, the algorithm shift was specifically targeted to compensate for our effective SEO manipulations. OK, that isn’t remotely true, but we do […]

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Basic Elements And Strategies Of A Successful Search Engine Optimization Campaign – Part 2

Missing Metadata Page Titles Duplicate Metadata Page Titles <h1> Tag Usage Matching <h1> Tags And Metadata Page Titles Missing <h1> Tags Multiple <h1> Tags Missing Metadata Metadescriptions    In part 1 of my Basic Elements And Strategies Of A Successful Search Engine Optimization Campaign  post I covered the first four of the most important basic […]


Basic Elements And Strategies Of A Successful Search Engine Optimization Campaign – Part 1

Keyword Research Keyword Match Metadata Page Title Creation And Implementation Metadata Metadescription Creation And Implementation What are the basic elements and strategies of a successful search engine optimization campaign? Each and every search engine optimization campaign management consultant has their own ideas about search engine optimization strategy and deployment. Each website provides its own challenges […]

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Content Creation: Tips for Search Engine Optimization Content Creation for Content Creators

Creating great content for use on a website does not have to be that difficult. Just follow the steps below to begin great website content for users and search engine algorithms. When it comes to content there are three basic types: Keyword Centric Informational Internal Link Building Keyword Centric Content Strategies Keyword centric content involves […]