How to Come Up with Ad groups Within Your Campaigns
Typically, you will already have an idea of your main campaign names that you will have picked out based on your products or service specifics. There is not an average amount of campaigns that we can really give you in regard to how many campaigns you will want in your account. The amount definitely will vary from account to account. As we all know, each industry is different. As a result, the requirements for each industry, (as far as how detailed you want to go), will alter based on how detailed you want to get with your campaign names. By now you should have a good idea of how many campaigns you are going to have (or at least how many to start with), which will then lead you into how granular you want the variances of the ad groups and keywords that are inside of each campaign. For example, let’s say that you are going to start from scratch with a brand new campaign, and you are also starting from scratch with your keyword research to then formulate the names of your campaigns, ad groups, and keywords. With all of the keyword research you have already completed, you should have a pretty good idea of what keywords you want to spend your money on and which ones that you do not want to spend your money on.
Now, there are also others who get even more granular with the ad groups and will even break it down further than just the “tangerines” and “navels,” such as “tangerines near me,” or “tangerines online,” or something like “tangerines as a gift”. You can get as granular with the amount of ad groups as you wish, but a lot of times breaking the ad groups down too granular can become very unorganized and is often very unnecessary. Keeping up with multiple granular ad groups that could literally be combined into one single ad group can end up costing you far more time that you really need to spend on your account. However, the choice is always up to you, and you will end up figuring out which ad group count is the right one for your Google Ads account.
Correct Ad Group Build-outs Lead to Better Ad Copy
In a nut shell, this makes your ad copy far more relevant to the actual searcher who typed in a particular keyword phrase in the Google Search, which makes them far more likely to click on your ad based on them seeing their search within the ad itself. The other thing that this does for you is gives you a much better Quality Score and ad relevance in Google’s eyes. Googles whole thing is to make sure that the end user (the searcher) has a user-friendly experience, and that if the end user is searching for something specific, that they find it on their first try searching Google. Google feels that if the user experience is better; the more people will use Google for all their searches. When ads are relevant, the keywords are relevant, and the landing page is relevant, Google will often reward you with better positions and a lower cost per click.
In closing, you have multiple benefits by making sure your ad groups and themes are created correctly. You will not only cater that much better to your target audience based on what they are searching for, but you will also cater to Google and their goal of making the Google search engine more user-friendly. The end results should end up being, when you give Google what they want (as far as structure, and a better user friendly experience), Google in return will give you what you want (higher positioning, lower cost per click, and more). And you end goal should then come closer to being met, or it should meet your goals of either leads or sales.
Google Adwords Certified
Senior PPC Consultant
That! Company
Bobby Pena