Google Ads


Optimizing Google Ads versus Optimizing Microsoft Ads

This is a great topic as at first glance it seems they are the same. They both use keywords, they both use ads, they both have the same major functions. But that is about where the similarities end. There are a lot of minor differences, and even some not so minor, that make each platform […]

man in business suit standing on platform

texting

Google Local Services Ads Part 1

There’s nothing like having to sift through ads online trying to find the right company to help you with an emergency. Why do you see some businesses from outside your area when they either can’t take the job due to distance or would take much longer to get to you than someone that actually can […]


Should You Be Running Google Ads And Bing Ads At The Same Time?

This is a question that we continue to receive from new clients and even existing clients. Because Google is such a power house and mostly recognized name, many people believe that all they need is Google Ads as their driving force of sales, leads, or conversion points. Now, we cannot deny that Google is definitely […]

traffic increase

frustrated

Site Options In Google Ads Has Altered In A Big Way

If you have never heard or used Site Options before, they are primarily used within the Display Network, Remarketing within the Google Adwords (old interface), and Google Ads (new interface) platforms. With many big changes happening to the Google Ads platform, Google has taken a lot of advertisers’ control away little by little. In some […]


What’s New and What Took a Hike

Last time I wrote about Google’s new AdWords experience, which is now called Google Ads, replacing the AdWords interface that we have become masters of over the past 15 years. Google began the permanent switch on July 10th and should be complete by the end of the year. Some experts feel the transition will be […]

analytics business charts 34177

capitol 32309 1280

Keep Politics Out of It

With mid-term elections just around the corner we are being slammed with political ads everywhere we look, From stacks of post cards and flyers in our mailboxes every day to ads at every commercial break on television and pre-recorded phone calls during dinner. It’s enough to drive you crazy! There are no restrictions on how […]


Responding to Reviews – the Good, the Bad, and the Ugly

Reviews are an extremely important aspect of any business nowadays. Being aware of how one’s business is being perceived by your customers is just one aspect to the review system. A major aspect of the review system is to see what potential customers will see. You want to make sure that your business is being […]

graphicstock top view of mad young businessman working with computer and shouting BdWx2ofB2e