Google Ads


Using Automations for More Successful PPC

Google is not stopping when it comes to pushing out new features, many of which can make advertisers feel like they’re losing control of their campaigns. All the auto-applied recommendations, ad suggestions, automated extensions, and Performance Max campaigns can be daunting. We are certainly not going to argue that Google reducing transparency (search query reports, […]

Automations for PPC | A Man Holding A Phone

How to Make the Most of Google Ads Networks

How to Make the Most of Google Ads Networks: Just the Basics

It’s challenging to know which strategies will offer the best results as Google continues to develop and extend its advertising offerings. Before launching any Google Ads campaign, there are several aspects to consider. Most of the time, you’ll want to divide your Google Ads budget across a few different campaigns to balance your different objectives. […]


What Are Keywords How They Work in PPC

What Are Keywords & How They Work in PPC

Keywords in PPC have become one of the most important factors that you must consider when optimizing your PPC campaign. Today, Google is the most trusted companion for people whenever they do research. For your website to be shown in their Google searches, it needs something essential: keywords. We all know that keywords in PPC […]