Google Ads


What Are Keywords & How They Work in PPC

Keywords in PPC have become one of the most important factors that you must consider when optimizing your PPC campaign. Today, Google is the most trusted companion for people whenever they do research. For your website to be shown in their Google searches, it needs something essential: keywords. We all know that keywords in PPC […]

What Are Keywords How They Work in PPC | A Megaphone Icon with A Speech Bubble.

dig marketing needs

Is Your Brick & Mortar Store Ready For Today’s Digital Marketing Needs Post COVID?

Brick and mortar businesses that rely on traditional advertising methods are beginning to realize that digital marketing is needed in today’s day and age especially as COVID began to hit. Are you one of these businesses? Maybe you are wondering what you can do to meet today’s digital marketing needs to join the online wave […]


Google Shopping | Free to Sell on Google (Sort of)

It is now Free to Sell on Google (Not really) It certainly looks good. Google is getting a TON of great press on this. They might even try to portray to the layman reporter who just willingly and gladly spouts Google’s propaganda without researching or understanding it that this is a fantastic act of charity […]

Google Shopping | Google Shopping Blog Image

How Audiences Work & How They Help | Cartoon Man Speaking To Crowd

How Google Audiences Work & How They Help

In entertaining, you spend countless hours creating a storyline and investing large amounts of money to put on a production. The effort isn’t extended for just personal satisfaction, but to have others enjoy your work. In news publications, you want to reach as many people as possible. You want to inform them of events locally, […]


Easy Keywords with Google Ads Keyword Planner

While many keyword tools can be utilized to help you find and implement your keyword sets, one of the easiest and most accessible would be the Google Ads Keyword Planner. Yes, you do have to have a Google Ads account to get access to Keyword Planner, but then again if you’re planning keyword sets, you’re […]

Get Keywords Easily With Google's Keyword Planner

Who Sees Your Ads Featured

Who Sees Your Ads? Building Search Term Audiences

Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]


Google Ads Vs Google AdWords

For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from Google AdWords to Google Ads, the […]

Google Ads VS Google Adwords

When PPC fails

What to Do When PPC Fails – 12 Key Questions to Achieve Your Marketing Goals

We hear it all the time. “We tried PPC, but if never worked for us or that client.” Unfortunately, it is all too common. Rather than resigning oneself to the “fact” that it will not work, we encourage people to consider 12 questions when PPC fails. Why reconsider? Because repeatedly we have seen that asking […]