How to Use LinkedIn to Generate Leads?


Last Updated on October 12, 2021

LinkedIn To Generate Leads | A Hand Holding A Phone Showing A LinkedIn App

Are you asking yourself “Is good to have LinkedIn to generate leads”? Well first we must start off with:

What is Lead Generation?

Lead Generation is the process of generating an in-depth list of qualified prospects. The leads would have to meet a set of specific criteria that have been specified by the business, which could be anything from age and gender to company size and industry type. You can generate leads using Inbound and/or outbound strategies.

There are many ways to Generate Leads. There are many social media to choose from or one might consider hiring a white label for agencies or a white label social media marketing services company to do the work for you.

So, is LinkedIn good for generating leads?

Yes, if done correctly. With LinkedIn, you can do both inbound and outbound as well as target the right candidates that would make the best prospects for you. LinkedIn has over 706 million users from more than 200 different countries and locations around the world and is the largest professional network. Do you think your target audience is among them? Most likely, especially if you are a B2B company.

The article below will help you on how to use LinkedIn to generate leads, and what strategies are best for you to use.

What are the Best Lead Generation Strategies on LinkedIn?

1. Optimize your Professional ProfileOptimize Your Professional Profile | A Man In Suite

This step is the most important as you need to focus on engagement potential. Before making a connection, people will stalk your profile to see who you are, so it needs to be on point.

  1. Have a professional image of high quality
  2. Your headline needs to be creative and not just your title
  3. Customize your URL so that is memorable and easy to find your profile
  4. Be personable in your summary
  5. Use keywords to emphasize your professional skills
  6. Utilize every section to its fullest
  7. Get endorsements and recommendations from your current connections

2. Utilize LinkedIn’s Paid Ads

Helping to streamline the process for easier and quicker leads, LinkedIn’s lead generation ads with help users prefill forms with their profile data. Making the process much simpler for their information to be shared with you.

3. Connect with your contacts via LinkedIn’s InMail

LinkedIn InMail can help users reach a potential client or customer within their network more easily. Using the paid advertisement methods previously mentioned, you can send and receive messages to your contacts through LinkedIn with ease. This is a great way to promote your business or brand and keep in contact with customers for future reference.

4. Join LinkedIn Groups and be Active

LinkedIn groups are an excellent way to network, share, and learn with other professionals. It is a great place for you to create relationships with industry leaders, influencers, and potential clients. Be sure to answer any targeted questions so that you can establish your expertise. Be the nice guy and jump in and help people, as not just them but others see that as well and may reach out to you. Using LinkedIn to generate leads is absolutely doable. You just need to be consistent and know that this will take time to reap the rewards you want.

5. Constantly Engage in LinkedIn

Unlike traditional social media platforms where one post can reach a potential client or customer just once, users on LinkedIn can choose to view your content even after it has passed by their newsfeed. This gives you the opportunity to be seen by that person multiple times throughout their experience on LinkedIn’s website.

6. Personalize your Outreach Using LinkedIn’s Dynamic Ads

This is a paid advertisement method that helps you target a specific audience to your message board. The ads are personalized for you based on the information you have provided in your profile. For example, if your company name starts with your last name, the advertisement will be more likely to show up on the person’s newsfeed and they will see it as they scroll down through their feed. Using LinkedIn to generate leads and sales is a great tool and should be utilized as often as possible.

LinkedIn has over 706 million users from more than 200 different countries and locations around the world and is the largest professional network. Do you think your target audience is among them? Click To Tweet

What are some strategies for finding your target audience?

Finding Your Target Audience | A Girl Pointing at an Icon of a PersonGroups: LinkedIn groups are a great way to network and learn from the owner of the group. One of the most important things you should do when joining a group is to add your keywords, make sure you’re not spamming it with generic terms, and follow up on any posts that you see in there. Next, join your target groups so they can see who’s reaching out and getting in touch with them.

Keywords: Keywords are one of the most efficient ways for companies to find their market and sell their products to them. Using this method at LinkedIn to generate leads is a great way to find people in your niche.

Commenting: Finally, here is a strategy that some find quite effective for generating leads but requires a certain skill set. Commenting

The commenting strategy only works if done in a way that is not spammy or pushy. You need to be strategic in all that you do.

First, you need to pick the right connections or influencers. what I mean by that is, you need to pick the ones that your target audience is also interested in following. That way your comments are seen by the people you are trying to reach, indirectly.

Second, the comments need to be professional, helpful, and show your expertise. People will be more inclined to reach out to you if they know you are friendly and helpful and that you know what you are talking about.

These types of leads will have a much higher engagement rate as they are reaching out to you, and they will have a higher closing rate. By requesting assistance, people are more inclined to pay for that assistance.

This is a great way for you to increase your brand exposure as well, just keep in mind to not be pushy or spammy, as then you will have the opposite to your desired results.

Follow up: Don’t forget to follow up with all your leads! If you don’t, then they could feel like they’ve been forgotten about. People are busy, sometimes they forget to respond, so be sure to follow up regularly but be courteous about it. And it helps to have a catchy outside-the-norm headline to grab their attention. Most people will probably be expecting a “hey it was nice talking to you” or something similar. Using this at LinkedIn to generate leads is a great way to get in touch with people.

Tracking results: Obviously you need to be tracking the results of your marketing activities through LinkedIn’s advanced analytics tools. If you can’t track your results, then you can’t be successful. Be sure to test your different messaging and track the results, typically you will find a clear style that is more effective.

Target Audience | A Magnet Attracting Tiny Person Look Like MagnetsIn summary, LinkedIn is a fantastic way to find your target audience, promote your brand and generate leads. If you follow those steps above, you are deliberate and calculating in your actions, then you’re on the right track for success. Just remember, as always, that the most important thing is to be authentic and genuine. It’s OK to express your passion for your product or service but be careful not to show sales-y tactics.

In conclusion, you also need to know that you may be drowning in leads and having to pick and choose whom you should devote your attention to. Do not toss leads away, keep them in your funnel and seek assistance on converting them into clients. There are many white label marketing solutions that will provide fulfillment and assistance in keeping your profitability high. But only one that offers sales support and direct client meetings with their US-based account managers. That! Company is here to help.

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