YouTube is updating its YouTube Shorts policy in early 2023 to provide short-form-focused content creators with expanded monetization options. YouTube Shorts, was introduced in September 2020 as a means for creators to record short-form videos using their phones. One can speculate that this was also a response to the explosive sensation of TikTok. Regardless of […]
In July of 2021, Meta retired Facebook Analytics in favor of introducing and strengthening their metric tracking and overall data gathering and analysis potential on both Facebook and Instagram. In this article, we will discuss important business tools for advertisers on Facebook, Instagram, Messenger, and Meta Audience Network. Note: Page Insights and Instagram Insights are […]
“The Great Resignation” was an interesting phenomenon that saw record-high resignation rates, with millions of people leaving their jobs. These people went on to re-evaluate their careers and their work values in the search for fulfilling jobs that align with those values and allow them to maintain more flexibility. Not only that but many of […]
Did you know that Facebook offers different ad formats through your white label marketing agency? And do you also know how to use these different features to best showcase your products and services? The ad types you use on Facebook and the strategy used to display them could mean the difference between a high return […]
If you run a Shopify store, then you may want to develop a good social media marketing strategy. This often involves paid social ads. More often than not, the best social media platform to start with is Facebook. Facebook Ads is the most developed ad platform among social sites, plus it includes Instagram! You may […]
Social media has become a dominating force with over half of the world’s population being involved in one form or another. Not only that, but the average user of social media interacts with as many as 6 different social media platforms. While that number may initially seem excessive, if you look a little closer into […]
Marketing has evolved quite a bit throughout the years. Gone are the days when people were forced to go around the streets yelling to passers-by about the wares and services they offered. While you could still do that today, online marketing has made it so much easier and much more convenient for businesses to make […]
Twitter Spaces is the latest Twitter feature that can assist businesses in expanding their presence on the network. Audio content is trending and the hottest among social media users right now. From podcasting to Clubhouse, many companies are using it in their content strategy. They aren’t, however, the only alternatives available to individuals interested in […]
A reputation management strategy is an essential aspect of brand building, and it entails much more than ensuring that your organization receives positive feedback. Online reputation — goodwill and brand recognition — is quite hard to assess and challenging to fix. When it comes to the specific tactics for fixing a reputation, many CMOs, publicists, […]
YouTube is a great platform to create content and your social media channels should be an extension of your lead generation efforts, herein lies the importance of marketing on YouTube. As a business owner or marketer, it is important to understand what the users are searching for, what metrics should be tracked, and how to […]
Imagine the impact on your business if you had continuous access to qualified, high-value prospects without having to lift a finger. What if every one of your leads were personally referred to your business? We all know referrals are GOLD! But what makes referred leads so much better than regular ones? Why do referrals supercharge […]
Are you asking yourself “Is good to have LinkedIn to generate leads”? Well first we must start off with: What is Lead Generation? Lead Generation is the process of generating an in-depth list of qualified prospects. The leads would have to meet a set of specific criteria that have been specified by the business, which […]
Social Media is beginning to take its rightful throne in the world of marketing as for many businesses it’s the key catalyst for brand growth. Social media engagement is a sign that you are making an impact in the market. It is not just about looking popular: it is about making meaningful connections with current […]
Enhance your Twitter marketing strategy with a powerful Twitter ad! Twitter ads are easy to use and can be equally cost-effective depending on how you decide to use them. There are ways you can put your dollars behind your Twitter account for advertising. Get ready to dive in and learn more about Twitter Ads and […]
Each day, I offer the gamut of digital marketing services, as appropriate, to prospects with whom I speak. Whenever I recommend our White Label social media services to someone a partner has invited to my competitor analysis, I get excited. These clients’ social media accounts seem to be begging for our social media management services. […]
Twitter is one of the most renowned social media platforms that has redefined the online marketing landscape. May it be pop-culture, health news, or politics– Twitter proves that it can be both a social networking tool and a search engine tool in which you can find the latest information about any topic. People talk all […]
TikTok is a lot of things. It is new, creative, fun, innovative, time-consuming, but more important than all of that, TikTok is popular. If you consider yourself a person who prefers a phone call over a text, if you get confused by hashtags, or if you have never heard the word emoji before. There is […]
Maybe your digital marketing agency is growing so fast you can barely keep or posed to. Could be you are just starting out, and you have more questions than answers. Regardless of where you are, it can make a lot of sense to find a private label partner to fill in some of your weaknesses, […]
Social Media best practices are ever-changing and those that can stay on top of those changes and adapt will be the ones to dominate the market. Keep in mind that social media may be where your customers and clients are, but they are there and not looking for products and services. Interruptive marketing is a […]
Let’s review what was covered previously. Facebook, as we all are aware of, is the top social media network available today. While others, Instagram, Twitter, and more, have their users, Facebook is the most widely used. With Facebook, and other social media platforms, it is not all about the connection between friends, whether a long […]
