When you need to increase your website traffic, it’s important that you know how to market yourself online. The world of internet marketing has grown thanks to white label affiliate networks and advertising platforms, but they all rely on one simple but effective marketing tool – search engine optimization.
Understanding SEO is not rocket science. It’s a hard task but easier if you take the time to understand the concepts.
Depending on what industry you’re in, it can take years or decades before people start referencing your brand or products in the most popular searches for those industries. However, many white label SEO agency has found their way around these long odds.
This article will give you advance SEO tips that will help you to optimize your website and double your search traffic. As well as finding your audience and building a community around your brand.
Increase Your Website Traffic by Learning What Your Users Want
Do you know what your website users want? If you don’t find out, they’ll leave.
Productive websites not only capture visitors’ interest with gripping content but also have an amazing user experience that keeps them around. Think about how often you visit a site and then close the tab right away because it’s either confusing or takes too long to load! A good website lets customers quickly find what they’re looking for and easily make a purchase. To increase your website traffic, you need to understand your visitors’ needs.
You’ve probably had the experience of visiting a website that lost your interest the moment you arrived. To improve your own website’s chances of success, it’s important to find out what users want.
Why? You need to understand what motivates them and how they think before you start designing your site, so you can create an experience that connects with them from the very first second, they land on your site. The ultimate goal is to increase conversions because satisfied users will return again and again, bringing their friends each time.
You can learn a lot about what your users want just by observing how they interact with your site. If you see a need for change, you can make adjustments before they even happen and, in the process, get more conversions. And if something isn’t working, you’ll know which elements to improve.
Complete An SEO Audit for Your Website
A site audit, like a website diagnosis, is an in-depth analysis of your site and its performance. It takes a look at the way your site is doing from a technical standpoint and gives you advice on how to improve your results.
Site Audit analyzes your business from many angles to come up with ways to improve. It takes a look at your site’s strengths and weaknesses, its performance, and its quality. Providing an unbiased view of what the situation is and what needs to be changed to improve results.
The first thing that needs to be done when conducting a site audit is to look at the basic elements of the website. What are the pages about? How do they look? What content do they have? How are they arranged?
Are you providing value to your visitors? Are you giving your potential customers a reason to stick around, and if not, what can be done to improve this? Is the site easy for visitors to move around and find what they want, or is it confusing and hard to navigate? Are your pages designed in a way that makes them easy on the eyes or is it possible that visitors feel uncomfortable going through your site because of certain elements?
This will help you to increase your website traffic. It provides you with an opportunity to do a crash course in web optimization, to see how this newfound knowledge will affect your search engine results. Knowing what changes need to be made will help you to figure out how to work on improving your site so that people find it easier and better.[bctt tweet=”Understanding SEO is not rocket science. It’s a hard task but easier if you take the time to understand the concepts.” username=”ThatCompanycom”]
Increase Your Website Traffic by Creating SEO Optimized Landing Pages
Landing pages are the perfect way to increase your website traffic, and we’ve rounded up the best practices for creating them.
Step 1: Use Long Tail Keywords
Long-tail keywords are simply keywords that are more specific than the more popular keywords that everybody searches for. You can find these by using keyword suggestions from a keyword tool, or you can use your desire product as a keyword search in itself, and then typing in the variations of words that you might use to describe it.
If you’re looking for the best apple slicer on Amazon, it’s going to be hard to do well with the keyword “apple slicer”. However, if you use something like “best apple slicer”, “how to make apple slices”, or even something more specific like “quick and easy apple slicer”, you’ll grab the attention of people who actually want to buy the product.
Step 2: Use a Professional Design
While it goes without saying that you want your landing page to look professional, you also need to understand that not everyone is going to be making the trip to your website. You want the person doing the search on Google or Bing landing page to be able to make a quick judgment call about whether or not they like your product. This means that it has to look professional.
A professional design means that your photography has to be good, your copy has to be properly written or spoken, the headline looks enticing, and it’s all set in a way that makes it easy for the person visiting the page to decide right away whether or not they want to buy.
Step 3: Build Links
If you have an awesome landing page, then you want to make sure that people are talking about it. One of the best ways to do this is by adding links to your page. If you’re writing articles, use your landing page as a way to generate backlinks. If you’re on social media sites, create links to your landing page on those pages. You’ll want at least 50% of all the links going out from your website to be related to the landing page in question.
Step 4: Use Call-to-Action Buttons
There’s far more than one way to make your visitors do something, but the most important thing is to try and get them to take action. One of the best ways to do that is using call-to-action buttons like “Add to Cart” or “Buy Now”. For people who are interested in your products, then this will make them want to click on the button.
If you know the fundamentals of what search engine optimization is, then you know that landing pages are the way to go to increase your website traffic. However, it’s not as easy as just making a page and promoting it. Your landing page has to be perfectly optimized with properly placed keywords and an attention-grabbing design and all the things mentioned above.
Increase Your Website Traffic by Finding and Using Competitors’ SEO Keywords
Sometimes it feels like you’re swimming against the tide when it comes to getting your website ranked. It can be downright frustrating, especially if you don’t know how to optimize your site for SEO and have no idea what keywords to target. But, with all this competition, it’s almost impossible to get a top ranking for competitive keywords.
However, there is a way to outsmart your competitors! You can find your competitors’ keywords by using tools such as SEMrush if you want to take the guesswork out of it.
After you do some keyword research, you can use the top keywords to boost your website traffic.
The key is to figure out the keywords that your competitors are targeting and then create content around these keywords. So, look at different ways to find SEO keywords that will increase your website traffic. You should start with head terms — or keywords with high monthly search volume — and then work your way down to long-tail terms.
Monitor Google Search Console Statistics
Monitoring your website’s Google Search Console stats is a must. Why? Because that’s how you will know what people are searching for on the internet. It tells you what keywords they are typing to find your site. Armed with this knowledge, you can focus on topics they want information on or products they want to buy and tailor your content and marketing accordingly. It also helps you identify the pages of your website that are most popular, where they are located, and what search terms lead people to those pages.
In this way, you can strategize how you can increase your website traffic. It is by targeting these terms in your content and marketing.