“A minimalist website makes the visitor feel at ease. The content featured on the page is all you need to tell the visitor about your topic. If only one piece of information is necessary, it is enough. The visitor can click on each piece of information to view more details or to access the site’s contact page.” — David Baron.
Minimalist websites have gained a lot of popularity for the past few years. The reasons are simple and somewhat transparent. Websites take less time to load, contain nothing but elements that are ‘completely necessary,’ are simple to design, have the aesthetic value intact, and so on.
Is this perspective only based on a web designer? How about the user, then? Well, they are also approved of minimalistic web design.
Having someone for white label web design makes the designing process even more efficient. Besides, these third-party services mainly offer white label SEO services discussed in our previous articles.
Let us then check some points, which will help you discover some of the reasons behind the rising popularity of the minimalist trend in website design from the user’s point of view.
Get the focus back on the content.
In today’s day and age, when people have a lot on their plate, they want to browse the sites and decide within seconds. The only way to make them do that is by making your website minimalist in design.
Minimalist websites load faster and look clean and clutter-free. The navigation is simple, with the home page keeping most of its elements hidden (which appears when you hover over it). All these features lend themselves well to user experience-oriented design principles.
A minimalist website puts the focus back on the content. Earlier, websites used to have all types of graphics and text-based elements such as pop-up menus, lots of texts, text boxes, untidy-looking buttons with not matching colors, flashy gifs, etc. These distract the audience and obstruct them from taking a call to action.
Minimalist website design removes every unnecessary element on the site. It also gives designers a lot of scopes to experiment with the content.
The content doesn’t need to be text-oriented. You can try HD images, video, and even illustrations or go for a mix of a bit everything to attract visitors. Unique copy or content with a clear presentation on the site works wonders for the target audience and makes a long-lasting impression, leading to increased conversion rates.
This is all about making your user read without making them read.
A minimalist website makes the visitor feel at ease. The content featured on the page is all you need to tell the visitor about your topic.[bctt tweet=”A minimalist website makes the visitor feel at ease. The content featured on the page is all that you need to tell the visitor about your topic.” username=”ThatCompanycom”]
Simple navigation on the site.
A minimalist website with a captivating design is not effective when uses don’t know how to browse around it. Navigation must be a top priority while working on web design.
For circumstances, your users will not be glad to waste their time figuring out how to go home from page A to page B. Or to find where the search button is located on the website. This is part of your task to create the navigation easy for them.
There are many ways to attain impeccable navigation on your website.
- Responsiveness of the site. Bear in mind that most users use their mobile to browse websites. Design by keeping a small screen in mind, and you will never go wrong.
- Create a clean and well-organized layout. For instance, you can use some particular typefaces to produce a visual hierarchy on the site.
- Do not overwhelm users with too many options such as links, buttons, text, etc. The more elements the users will view on the page, the more confused they will get, and this finally can lead to leaving the site.
Reduce the options by keeping the items on the menu brief and on-point. Often, a menu with too many elements can hinder users from obtaining their goals, such as getting to the contact page or signing up for the newsletter. A concise menu with only the most significant elements will be more effective in guiding users to take the desired call to action.
- Apply minimum color schemes such as monochromatic color patterns. As an option, you can also settle for color schemes having two colors and adopting simplicity. These websites look every bit sophisticated and attractive.
- Select icons and buttons that are easily recognized. They will be easy to understand for users, who will have no problems looking to different sections on the website and quickly hitting the call to action.
- It is also best to highlight call-to-action buttons such as download links, subscription forms, buy buttons, etc.
Make sure that the website is mobile-friendly. Many websites don’t take advantage of the fact that most users search for information from the Internet on their mobiles. It means you will not be reaching many people if you don’t make your website mobile-friendly. Use responsive design to make your website responsive and let your visitors find their way around easily via their devices.
The use of borders, gradients, etc., on a website, can be an eyesore for the users. The colors used should be uncomplicated and should have colors that are not too bright. The maximum you should use is two colors only.
It would be best to have a well-thought-out SEO plan before starting the website design.
Effectively communicates the unique value proposition.
Having the elements and content on your website to a bare minimum helps you transmit the message of your website, your brand, or your business to the target audience in a much clear and brief manner.
The main reason behind a minimalist website is simple. Narrowing down the number of graphical and textual elements on your website, you can achieve a clean layout, presenting the value proposition more straightforwardly to the audience.
Keeping this in mind, you should ensure that your website is responsive and looks good on all browsers and devices available. This way, it will be easy for users with different devices to use your website without facing any difficulties or issues.
But this won’t be easy, though, as you will need to update, re-edit and then edit the website some more until your value proposition looks distinct enough to your target audience.
There are many ways to integrate your unique value proposition into a minimalist website. You can create it as a part of the banner or headline or in a video background. Users love uniqueness on a website, and by going minimum on most of the elements, you have the chance to declare your value proposition to the audience in the most artistic way.
Therefore, these points transparently designate that your users are all up for minimalism in web design. It is up to you to apply it in the best way possible on the website. It puts them an improved experience, easier usability, and increased engagement.