Zynga, the creator of the addicting blockbuster game Farmville, has raised an amazing $366 million to expand its online social gaming empire into Asian markets.
According to Bloomberg Businessweek, Zynga has partnered with Softbank to spread its suite of games throughout Asia. Softbank, a telecommunications and media conglomerate in Japan, has invested $147 million in Zynga. Zynga will, specifically, focus on mobile devices when it unveils its games. Many Japanese consumers use their mobile phones as primary access to the web.
Softbank is investing in more than just Zynga. The Japanese company has also invested millions in RockYou, a social application developer, and $75 million in Ustream, a live video platform, according to Mashable, a social media blog.
Russia’s Digital Sky Technologies, who invested more than $200 million in Facebook, gave Zynga $180 million 6 months ago. According to Mashable, the value of Zynga is estimated at over $4 billion.
Two weeks ago, Zynga acquired Challenge Games and its 35 employees for about $20 million.