A conversion is an interactive user activity in our website or mobile app that contributes to the success of our business. With the introduction of the new Google Analytics (GA4) last year, many things have changed how we track and analyze our websites’ conversions. Generally speaking, the tool changes are for the better, in our […]
Practical Tips On Using Quality Score and Search Term Reports To Make Your Campaigns The Best They Can Be As time has gone on Google has increasingly been making their ads harder to manage and stay competitive without seceding some of your accounts’ control to them. If you’re not used to looking at your account […]
When I started in digital marketing 7 years ago, I had no clue what White Label PPC was but thought it would be interesting to learn. It was explained to me that a digital ads account was kind of like a tree, a trunk, branches, and leaves. The tree itself would be the client’s account, […]
This last year has been a crazy ride in more ways than most can count. Due to the current state of the world, the internet which was already growing at an incredible yearly rate had yet another boost, as staying at home more, working, relaxing, and shopping online became not only the norm but often […]
Brick and mortar businesses that rely on traditional advertising methods are beginning to realize that digital marketing is needed in today’s day and age especially as COVID began to hit. Are you one of these businesses? Maybe you are wondering what you can do to meet today’s digital marketing needs to join the online wave […]
It is now Free to Sell on Google (Not really) It certainly looks good. Google is getting a TON of great press on this. They might even try to portray to the layman reporter who just willingly and gladly spouts Google’s propaganda without researching or understanding it that this is a fantastic act of charity […]
In entertaining, you spend countless hours creating a storyline and investing large amounts of money to put on a production. The effort isn’t extended for just personal satisfaction, but to have others enjoy your work. In news publications, you want to reach as many people as possible. You want to inform them of events locally, […]
While many keyword tools can be utilized to help you find and implement your keyword sets, one of the easiest and most accessible would be the Google Ads Keyword Planner. Yes, you do have to have a Google Ads account to get access to Keyword Planner, but then again if you’re planning keyword sets, you’re […]
Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]
For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from Google AdWords to Google Ads, the […]
We hear it all the time. “We tried PPC, but if never worked for us or that client.” Unfortunately, it is all too common. Rather than resigning oneself to the “fact” that it will not work, we encourage people to consider 12 questions when PPC fails. Why reconsider? Because repeatedly we have seen that asking […]
When it comes to eCommerce, there are 2 major KPI’s (key performance indicator) that will determine how well you are doing, or how poorly you are doing. When it comes to these key KPI’s, each of them has some weight. This is true especially when it involves Ecommerce and optimization of advertising campaigns within the […]
Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]
Google Ads is now offering advertisers deeper insights into what kind of signals need to be used to drive better performance via smart bidding solutions. Within their bid strategy report, you can now view some of the highest bidding signals that Google uses to conduct decision making. What is Smart Bidding? Smart bidding is the […]
In a galaxy far, far away… Just kidding, here on Earth, not too long after COVID-19 began, Google decided to issue Google Ads COVID credits to Google Ads users to help small to medium-sized businesses. This credit from Google Ads is to show their commitment to businesses and help them engage with and reach customers […]
Is the new Google Ads platform change easier for users? With all the recent changes Google has made to its Google Ads platform, that’s a tough question. We have seen things make a nearly 180-degree change from what the platform was in previous years. The reason for these changes we do not completely know. Will […]
In today’s paid digital marketing world, there are constant updates that we must stay on top of to be familiar with current terminology and the digital landscape. The acronyms PPC vs. CPC that appear above get confused all the time. I am going to break down the difference between the two for you and give […]
It certainly looks good. Google is getting a TON of great press on this. They might even try to portray themselves as heroes to the layman reporter who just willingly and gladly spouts Google’s propaganda without researching or understanding it. We’re going to break it down for you and answer: Is it going to help […]
Automating your pay per click campaigns mainly serves one purpose: to make Google money. Let me rephrase that: Automating your pay per click campaigns mainly serves one purpose, to make Google money, when you automate your campaigns from their start with no historical data. New campaigns starting up, being audited, or short-lived campaigns, are recommended […]
As most of you know by now, unless you are one of the new Google Ads users, Google has eliminated the Average Position feature within the Google Ads interface. For many of us long time users of the Google Ads (Formerly Google Adwords) platform, we have relied heavily on the Average Position to strategically place […]
