Google Update

Is the New Google Ads Platform Change Easier for Users?

Advertising Informational PPC - Pay Per Click Management Ad Performance Automation Marketing Google Ads Google Update Posted on June 24, 2020

Is the new Google Ads platform change easier for users? With all the recent changes Google has made to its Google Ads platform, that’s a tough question. We have seen things make a nearly 180-degree change from what the platform was in previous years. The reason for these changes we do not completely know. Will […]

What is RankBrain?

SEO - Search Engine Optimization Algorithm Update Content Strategies Google Update Optimization Strategies Technical SEO Posted on April 20, 2020

When it comes to SEO, RankBrain is the third most important factor for ranking websites behind only links and content. RankBrain learns from search queries, the behavior of people on SERPs and their time on the resulting website they click on. It observes the patterns in the data collected and mathematically calculates the results. RankBrain is more of a method by which the search engine classifies search results instead […]

Google BERT Update – How Does This Affect Your SEO?

SEO - Search Engine Optimization Algorithm Update Google Update Optimization Strategies Posted on January 21, 2020

Google announced at the end of 2019 their latest algorithm update – BERT (Bidirectional Encoder Representations from Transformers, no wonder they call it BERT). With the new Google BERT update, there have been a lot of questions that arise with SEOs. This update revolves largely around improving Google’s language understanding, focusing on spoken and verbal […]

Average Position Is Moving Away from Google Ads – Now What?

PPC - Pay Per Click Management Ad Performance Google Ads Google Update Posted on January 10, 2020

As most of you know by now, unless you are one of the new Google Ads users, Google has eliminated the Average Position feature within the Google Ads interface. For many of us long time users of the Google Ads (Formerly Google Adwords) platform, we have relied heavily on the Average Position to strategically place […]

Google Ads Is Introducing Match Type Changes – What to Watch & Where to Find Opportunities

PPC - Pay Per Click Management Ad Performance Google Ads Google Update Posted on November 28, 2019

Recently, Google has announced a fresh round of updates on how close variant search queries will operate. In September 2018, ads could already be triggered for exact match keywords by queries with the same, or similar, meaning. However, with the new updates, close variants having the same sense or meaning might also affect broad modified […]

grpahic of a man in a suit climbing a ladder

What Is E-A-T?

SEO - Search Engine Optimization Algorithm Update Google Update Optimization Strategies Posted on November 6, 2019

Google decided that it was time to adjust how they rate a website in a way that would fall more in line with how they think websites should perform in order to provide the best search results. As such, E-A-T was created, and they discuss it in Google’s Quality Raters’ Guidelines. Essentially it stands for […]