Google Update Archives | THAT! Company

Google Ads Is Introducing Match Type Changes – What to Watch & Where to Find Opportunities

PPC - Pay Per Click Management Ad Performance Google Ads Google Update Posted on November 28, 2019

Recently, Google has announced a fresh round of updates on how close variant search queries will operate. In September 2018, ads could already be triggered for exact match keywords by queries with the same, or similar, meaning. However, with the new updates, close variants having the same sense or meaning might also affect broad modified […]

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What Is E-A-T?

SEO - Search Engine Optimization Algorithm Update Google Update Optimization Strategies Posted on November 6, 2019

Google decided that it was time to adjust how they rate a website in a way that would fall more in line with how they think websites should perform in order to provide the best search results. As such, E-A-T was created, and they discuss it in Google’s Quality Raters’ Guidelines. Essentially it stands for […]