Google and Microsoft are two of the biggest search engines available today. This leads to the idea they are also two of the biggest digital advertising platforms. However, Google and Microsoft are strikingly different in how they go about the business of indexing web pages for their search engines. Google and Microsoft have good services […]
Here in recent days Microsoft Advertisements formerly known as Bing Advertisements has rolled out a pretty significant change to their paid advertising platform. They have had a complete overhaul of the interface. For years now we have known that Bing has attempted to mimic the functions and capabilities of Google Ads. And for the most […]
For those of you that may not have heard of Microsoft Ads as of yet, it is simply the old Bing search engine that now goes under the name Microsoft Advertising. For those that are not familiar with Bing, it is widely known as the second largest search engine online aside from of course Google, […]
Bing Ads’ most recent transformation came in 2019 when it rebranded itself as Microsoft Advertising. Previously, the platform was known as Microsoft adCenter. As with any rebranding, changes are at the forefront to give the new product a fresh face and a bit of curiosity for those on the outside looking in. Likewise, when you […]
Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]
Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]
In today’s paid digital marketing world, there are constant updates that we must stay on top of to be familiar with current terminology and the digital landscape. The acronyms PPC vs. CPC that appear above get confused all the time. I am going to break down the difference between the two for you and give […]
If you have been in advertising, and specifically digital or online advertising, you are sure to know and understand that Google is the king search engine out there on the web. So, with Google being a household name at this point, you already understand the power of advertising on Google’s many platforms available to business […]
This is a great topic as at first glance it seems they are the same. They both use keywords, they both use ads, they both have the same major functions. But that is about where the similarities end. There are a lot of minor differences, and even some not so minor, that make each platform […]
