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Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]
In today’s paid digital marketing world, there are constant updates that we must stay on top of to be familiar with current terminology and the digital landscape. The acronyms PPC vs. CPC that appear above get confused all the time. I am going to break down the difference between the two for you and give […]
If you have been in advertising, and specifically digital or online advertising, you are sure to know and understand that Google is the king search engine out there on the web. So, with Google being a household name at this point, you already understand the power of advertising on Google’s many platforms available to business […]
This is a great topic as at first glance it seems they are the same. They both use keywords, they both use ads, they both have the same major functions. But that is about where the similarities end. There are a lot of minor differences, and even some not so minor, that make each platform […]
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