While many keyword tools can be utilized to help you find and implement your keyword sets, one of the easiest and most accessible would be the Google Ads Keyword Planner. Yes, you do have to have a Google Ads account to get access to Keyword Planner, but then again if you’re planning keyword sets, you’re […]
For those of you that may not have heard of Microsoft Ads as of yet, it is simply the old Bing search engine that now goes under the name Microsoft Advertising. For those that are not familiar with Bing, it is widely known as the second largest search engine online aside from of course Google, […]
Bing Ads’ most recent transformation came in 2019 when it rebranded itself as Microsoft Advertising. Previously, the platform was known as Microsoft adCenter. As with any rebranding, changes are at the forefront to give the new product a fresh face and a bit of curiosity for those on the outside looking in. Likewise, when you […]
Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]
For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from Google AdWords to Google Ads, the […]
We hear it all the time. “We tried PPC, but if never worked for us or that client.” Unfortunately, it is all too common. Rather than resigning oneself to the “fact” that it will not work, we encourage people to consider 12 questions when PPC fails. Why reconsider? Because repeatedly we have seen that asking […]
Maybe your digital marketing agency is growing so fast you can barely keep up. Maybe it is posed to. Maybe you are just starting out, and you have more questions than answers. Regardless of where you are, it can make a lot of sense to find a private label partner to fill in some of […]
Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]
Google Ads is now offering advertisers deeper insights into what kind of signals need to be used to drive better performance via smart bidding solutions. Within their bid strategy report, you can now view some of the highest bidding signals that Google uses to conduct decision making. What is Smart Bidding? Smart bidding is the […]
In the Search Engine Marketing (SEM) world, claiming dominance with the best search ads is a top priority. The fact is, there are an assortment of ad types, each with their specific purpose. Also known as Pay Per Click (PPC), Search Engine Marketing is used to find people that are primarily looking for a specific […]
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