ppc

Is Paid Search Advertising the Best Digital Ad Format for Your Company?

Advertising Blog Informational PPC - Pay Per Click Management SMM - Social Media Marketing Ad Performance Google Ads Marketing Strategies Microsoft Ads ppc Posted on August 4, 2020

Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]

Google Offering New Deeper Insights Within Smart Bidding for Google Ads

Informational Latest News PPC - Pay Per Click Management CPA Google Ads ppc Smart Bidding Posted on July 20, 2020

Google Ads is now offering advertisers deeper insights into what kind of signals need to be used to drive better performance via smart bidding solutions. Within their bid strategy report, you can now view some of the highest bidding signals that Google uses to conduct decision making. What is Smart Bidding? Smart bidding is the […]

Best Search Ads – How Do You Get the Highest Performing Ad

Informational PPC - Pay Per Click Management dynamic ads ppc responsive ads search ads Posted on July 13, 2020

In the Search Engine Marketing (SEM) world, claiming dominance with the best search ads is a top priority. The fact is, there are an assortment of ad types, each with their specific purpose. Also known as Pay Per Click (PPC), Search Engine Marketing is used to find people that are primarily looking for a specific […]

Google Ads COVID Credits Are Here

COVID-19 Latest News PPC - Pay Per Click Management COVID credits Google Ads ppc Posted on July 2, 2020

In a galaxy far, far away… Just kidding, here on Earth, not too long after COVID-19 began, Google decided to issue Google Ads COVID credits to Google Ads users to help small to medium-sized businesses. This credit from Google Ads is to show their commitment to businesses and help them engage with and reach customers […]