ppc


What to Do When PPC Fails – 12 Key Questions to Achieve Your Marketing Goals

We hear it all the time. “We tried PPC, but if never worked for us or that client.” Unfortunately, it is all too common. Rather than resigning oneself to the “fact” that it will not work, we encourage people to consider 12 questions when PPC fails. Why reconsider? Because repeatedly we have seen that asking […]

When PPC fails

Benefits of a Private Label Partner

The Top 6 Benefits of a Private Label Partner in Digital Marketing

Maybe your digital marketing agency is growing so fast you can barely keep up. Maybe it is posed to. Maybe you are just starting out, and you have more questions than answers. Regardless of where you are, it can make a lot of sense to find a private label partner to fill in some of […]


Is Paid Search Advertising the Best Digital Ad Format for Your Company?

Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]

Which Digital Ad Format

SMART BIDDING TAKES GOOGLE DEEPER

Google Offering New Deeper Insights Within Smart Bidding for Google Ads

Google Ads is now offering advertisers deeper insights into what kind of signals need to be used to drive better performance via smart bidding solutions. Within their bid strategy report, you can now view some of the highest bidding signals that Google uses to conduct decision making. What is Smart Bidding? Smart bidding is the […]


Google Partners: What Is It and How Does It Help?

Are you an advertising agency or other online consultant managing Google Ads (formerly Google AdWords) accounts? Do you have access to all of the resources Google has to offer? If you are not utilizing Google Partners, you may be shortchanging yourself. Everyone that has a Google Ads (AdWords) account, or manages Google Ads accounts for […]

Google Partner Program Guide

2014 Internet Marketing checklist

2014 Internet Marketing Checklist. Have You Considered Everything?

Internet Marketing: Search Engine Optimization: Content Development Back Link Development Social Signals (Wait this isn’t a part of your SEO plan? Is should be!) Competitor and Keyword Research Pay Per Click: PPC Management PPC Spend Budget Social Media Marketing: Content Development Continual Monitoring Pay Per Click (Facebook, Linkedin, Twitter, etc.) Sponsored Posts Email Marketing: Email […]