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Is Paid Search Advertising the Best Digital Ad Format for Your Company?

Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]

Which Digital Ad Format

SMART BIDDING TAKES GOOGLE DEEPER

Google Offering New Deeper Insights Within Smart Bidding for Google Ads

Google Ads is now offering advertisers deeper insights into what kind of signals need to be used to drive better performance via smart bidding solutions. Within their bid strategy report, you can now view some of the highest bidding signals that Google uses to conduct decision making. What is Smart Bidding? Smart bidding is the […]