Those who may be thinking of trying their hat at Google Search Advertisements for the very first time may have some common questions as far as which ads may work best for their particular business or brand. Being that there are quite a few options available on the Google Ads platform alone, we will go […]
Keywords in PPC have become one of the most important factors that you must consider when optimizing your PPC campaign. Today, Google is the most trusted companion for people whenever they do research. For your website to be shown in their Google searches, it needs something essential: keywords. We all know that keywords in PPC […]
Digital marketing refers to a variety of methods for increasing traffic and conversions for your company and PPC is one of them. There are a variety of strategies to generate traffic and conversions to your website, ranging from content creation to sponsored advertisements, but let’s discuss the benefits of PPC advertising to your business. When […]
Optimization is the most important thing to do in running a successful ad campaign. It is the process of analyzing the client’s campaigns results, refining them, and giving solutions to any campaign problems to maximize the ROI. Campaign optimization is just simply the process of improving and can be applied from biddings, campaign targeting, landing […]
Any time you start a new system the first step should be to read the instructions, I know guys are not known to read instructions until they are totally lost and there is no one around to witness this defeating action. But who would know more than the creators of the system, although until users […]
If you are a beginner who will create a new Google Ads Search Campaign Setup, there will be mixed emotions of excitement, anxiety, fear, and hope that come to mind when clicking the new button. Being a beginner in the industry, you might get afraid of messing it up. Yes, I feel you because I […]
Practical Tips On Using Quality Score and Search Term Reports To Make Your Campaigns The Best They Can Be As time has gone on Google has increasingly been making their ads harder to manage and stay competitive without seceding some of your accounts’ control to them. If you’re not used to looking at your account […]
When I started in digital marketing 7 years ago, I had no clue what White Label PPC was but thought it would be interesting to learn. It was explained to me that a digital ads account was kind of like a tree, a trunk, branches, and leaves. The tree itself would be the client’s account, […]
Brick and mortar businesses that rely on traditional advertising methods are beginning to realize that digital marketing is needed in today’s day and age especially as COVID began to hit. Are you one of these businesses? Maybe you are wondering what you can do to meet today’s digital marketing needs to join the online wave […]
While many keyword tools can be utilized to help you find and implement your keyword sets, one of the easiest and most accessible would be the Google Ads Keyword Planner. Yes, you do have to have a Google Ads account to get access to Keyword Planner, but then again if you’re planning keyword sets, you’re […]
For those of you that may not have heard of Microsoft Ads as of yet, it is simply the old Bing search engine that now goes under the name Microsoft Advertising. For those that are not familiar with Bing, it is widely known as the second largest search engine online aside from of course Google, […]
Bing Ads’ most recent transformation came in 2019 when it rebranded itself as Microsoft Advertising. Previously, the platform was known as Microsoft adCenter. As with any rebranding, changes are at the forefront to give the new product a fresh face and a bit of curiosity for those on the outside looking in. Likewise, when you […]
Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]
For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from Google AdWords to Google Ads, the […]
We hear it all the time. “We tried PPC, but if never worked for us or that client.” Unfortunately, it is all too common. Rather than resigning oneself to the “fact” that it will not work, we encourage people to consider 12 questions when PPC fails. Why reconsider? Because repeatedly we have seen that asking […]
Maybe your digital marketing agency is growing so fast you can barely keep or posed to. Could be you are just starting out, and you have more questions than answers. Regardless of where you are, it can make a lot of sense to find a private label partner to fill in some of your weaknesses, […]
Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]
Google Ads is now offering advertisers deeper insights into what kind of signals need to be used to drive better performance via smart bidding solutions. Within their bid strategy report, you can now view some of the highest bidding signals that Google uses to conduct decision making. What is Smart Bidding? Smart bidding is the […]
In the Search Engine Marketing (SEM) world, claiming dominance with the best search ads is a top priority. The fact is, there are an assortment of ad types, each with their specific purpose. Also known as Pay Per Click (PPC), Search Engine Marketing is used to find people that are primarily looking for a specific […]
In a galaxy far, far away… Just kidding, here on Earth, not too long after COVID-19 began, Google decided to issue Google Ads COVID credits to Google Ads users to help small to medium-sized businesses. This credit from Google Ads is to show their commitment to businesses and help them engage with and reach customers […]
