ppc


What is White Label PPC and Why Do Companies Use It

What is White Label PPC and Why Do Companies Use It?

PPC (pay-per-click), also known as SEM (Search Engine Marketing) is one of the most well-known sub-areas within digital marketing. This is probably because it is also one of the most effective avenues. Digital marketing professionals recognize pay-per-click as a superb way of gathering a larger number of leads and driving greater and better quality conversions. […]


What Are Keywords & How They Work in PPC

Keywords in PPC have become one of the most important factors that you must consider when optimizing your PPC campaign. Today, Google is the most trusted companion for people whenever they do research. For your website to be shown in their Google searches, it needs something essential: keywords. We all know that keywords in PPC […]

What Are Keywords How They Work in PPC

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Is Your Brick & Mortar Store Ready For Today’s Digital Marketing Needs Post COVID?

Brick and mortar businesses that rely on traditional advertising methods are beginning to realize that digital marketing is needed in today’s day and age especially as COVID began to hit. Are you one of these businesses? Maybe you are wondering what you can do to meet today’s digital marketing needs to join the online wave […]


Easy Keywords with Google Ads Keyword Planner

While many keyword tools can be utilized to help you find and implement your keyword sets, one of the easiest and most accessible would be the Google Ads Keyword Planner. Yes, you do have to have a Google Ads account to get access to Keyword Planner, but then again if you’re planning keyword sets, you’re […]

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Microsoft Advertising: Bing Ads Rebranding and New Life

Bing Ads’ most recent transformation came in 2019 when it rebranded itself as Microsoft Advertising. Previously, the platform was known as Microsoft adCenter. As with any rebranding, changes are at the forefront to give the new product a fresh face and a bit of curiosity for those on the outside looking in. Likewise, when you […]

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Who Sees Your Ads? Building Search Term Audiences

Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]