Get Your PPC and SEO To Work Together

As a marketing agency, one of your top concerns will be attracting more clients and achieving growth. The best way to grow your business is to scale up your operations to meet customer demand. But what if you don’t have enough resources, expertise, or time to provide certain marketing services? In these situations, it may […]

Google vs Microsoft – Indexing, Advertising, & Market Share

  Google and Microsoft are two of the biggest search engines available today. This leads to the idea they are also two of the biggest digital advertising platforms. However, Google and Microsoft are strikingly different in how they go about the business of indexing web pages for their search engines. Google and Microsoft have good […]

Keyword Bidding and Average CPC

Not many business owners know the actual impact that bidding on keywords has on average CPC or what you can expect to pay for using each keyword. Not a lot of people who do PPC for a living understand this idea of multiple bidding on the same concepts. People have been wondering how to get […]

Types of PPC Ads – Google, Amazon, Social Media

If you know what you’re doing, PPC advertising can benefit your business greatly. You need to know the right platform for you, the right strategy, best practices and effectively use all the PPC features offered. Specifically, in this article, we will be tackling the different PPC ad types. By the end of this article, we […]

Understanding Cost Per Click Basics

Cost per click (CPC), also known as “pay-per-click”, is a revenue model for paid digital advertising such as PPC campaigns. Google defines CPC bidding as paying a certain amount every time someone clicks on your ads. CPC can also be considered as the amount you pay to the search engine or platform on which your […]

PPC Management and Tracking

PPC or paid advertising is not as simple as putting up a poster with contact details and waiting for customers to respond. While a poster may work in a small town, the internet is a big place, and there are likely thousands of other advertisers looking to pull the same audience. After all, these paid […]

Understanding PPC Terms

Maybe you’ve heard the term “PPC” before. Maybe you even have a rudimentary knowledge of what PPC is. But have you ever wondered about all the other fancy words associated with this form of advertising? In this post, we go through the basics of what PPC is and some of the other related terms that […]

Top PPC Best Practices for 2023

PPC ad campaigns can be complicated. Some areas require careful consideration before investing in a particular ad strategy. Don’t worry. Here, we will be guiding you through some of the best practices and strategies that white label PPC services use to make sure you get the most out of your ad budget. Looking For PPC […]

Why Hire a PPC Expert

PPC is an arduous process that takes time and a lot of experience. Having a PPC expert means having someone who knows what these processes entail and can help you set expectations. You can choose to hire an individual or a white label ppc management service. Either way, it’s better than trying to do PPC […]

Ways to Make PPC Remarketing Campaigns Work For You

  Clients ask us all the time, “What marketing strategy will work the best for us and our budget.” And that answer will vary greatly depending on many factors like their industry, their assets, resources available, and so forth. But that question can be quite deceiving and what they are typically wanting to know is […]