Technical SEO


What Is FLoC, Its Functions And How Does It Affect Our Browsing?

Wait a minute, this is a professional company, why the profanity inference? Don’t worry, there is no improper inference intended. So what is it? What is Floc? FLoC is a pseudonym for Federated Learning of Cohorts and enables ad selection without sharing the browsing behavior of individual users. Essentially, as you surf around the web […]

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User-Generated Content: Pros and Cons For Your SEO

When you are looking for something online, do you usually go directly to a website? The common answer is often a big NO! Usually, people begin finding something they need through a search engine and not by directly visiting a company website. Since search engines prioritize fresh and relevant content, it is highly trusted by […]


What Are The Basic Elements Of Search Engine Optimization?

The basic elements are those that you must address to develop and maintain a successful search engine optimization campaign. There are many basic key elements for search engine optimization campaign management and I will cover some, but not all, of these basic elements below. Response Code Errors What are response code errors? Response codes are […]

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The Initial Analysis Review: Expect Their Expectations

In the digital marketing industry, taking on new clients can sometimes become a daunting task. Especially once you become successful and are consistently bringing in new customers who all have different expectations and goals. Before you reach this point, it is important to put some standards in place that can make onboarding new clients seamless […]


The SEO Value of Running a Site Audit 

The value of using site audit software to identify SEO issues is significant. For one, a website that doesn’t provide its users with the best possible experience isn’t going to rank well over time. If your website performs poorly, you won’t get much organic traffic. In fact, you may get hardly any organic traffic at […]

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Why Physical Stores Need SEO | Image of Computer Screen with Bricks Displayed

Why Brick & Mortar Stores Need SEO

Many believe search engine optimization (SEO) is only useful for e-commerce stores. This couldn’t be further from the truth. SEO can help physical stores capture and convert more customers online like never before. You Need SEO to Drive Foot Traffic One of the biggest advantages of having an online presence is that you can drive […]


Just Say NO To A Cheap Website 

Websites at one time served as simple sources of information about a company, basically, an online brochure that wasn’t all that technically complex.  Today, websites are the backbone of any company’s online presence and an integral part of the company as a whole. They tie into other business and marketing tools and also serve a variety of functions including client […]

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GA4 New Generation

GA4: The New Analytics Generation

I’m going to introduce you to a new generation in Google Analytics. And yes, this could be considered the first post of two. Google Analytics 4, aka GA4, is the latest experience in Google Analytics. It’s was briefly known as “App + Web properties” since it goes in Beta in 2019 and officially public as GA4 […]