Websites at one time served as simple sources of information about a company, basically, an online brochure that wasn’t all that technically complex. Today, websites are the backbone of any company’s online presence and an integral part of the company as a whole. They tie into other business and marketing tools and also serve a variety of functions including client […]
I’m going to introduce you to a new generation in Google Analytics. And yes, this could be considered the first post of two. Google Analytics 4, aka GA4, is the latest experience in Google Analytics. It’s was briefly known as “App + Web properties” since it goes in Beta in 2019 and officially public as GA4 […]
The year 2020 has been extremely stressful for many people and companies. We had a very successful year as an internet marketing company. Many of our clients also had a successful year during these most trying times. This post is about just one of those clients who set record sales numbers for the year 2020. […]
Imagine this: you’ve worked on a website for countless hours making sure all of your components are functional and your site is filled with quality content. Your site is live and is ranking well, maybe even climbing higher through the pages as you continue to develop and add things to your site. Everything looks great […]
Recently we had a client return to search engine optimization for one of their business units and gain search engine optimization success shortly after their return. This client had originally engaged our search engine optimization campaign management services in December 2016. The original campaign reached search engine optimization success throughout their search engine optimization campaign. […]
When we think about improving SEO rankings, we may think about adding some quality content that utilizes keywords, adjusting titles and meta descriptions, and making sure your images have good alt tags to name a few. Site optimization is important because it can be like an anchor keeping the rankings from moving up no matter […]
Those that have been in the search engine optimization industry for some time know that no two search engine optimization campaigns are the same. Many times, we run into technical challenges that have a negative impact on search engine optimization results. Often, correcting them are out of our control. Technical challenges go far beyond standard […]
One of the problems that most specialists performing SEO services face is understanding what an individual searchers’ actual “intent” is with a variety of search terms. This is why we must always try and cover all of our bases by first completing thorough keyword research to find all the long-tail search terms, as well as […]
Welcome back! In Part 1 of this article, we introduced you to the basic issues that we deal with today since Google Ads has started using close variants when we are targeting different match type keywords within Google Ads. We continued by first covering “why” this is an issue, to begin with taking into consideration any specific individuals’ actual “user […]
In the business of Search Engine Optimization, one of the key goals for those optimizing websites and advertisements are rankings. The order of display for these publications on specific search engines are considered the rankings, or to simplify, the “rank” of the optimized page. The popularity of the search engine makes the ranks more valuable […]
