Yearly Archives: 2010

That! Company opens pit stop for migrating birds

Last Updated on September 14, 2018 Thrushes, warblers, tanagers and more than 350 other species of birds flying in the southern migration this winter now have a place to rest their tired wings.   That! Company opened a rest stop, dubbed That! Bird Sanctuary, with a ribbon-cutting ceremony on Tuesday, Dec. 21, 2010 in front […]

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That Company White Label Digital Marketing

A THAT! Company Christmas

Last Updated on April 25, 2020 By a vote of 17 to 7, the ad agency (leigh, Izaak, and Mike) win the office decorating contest. They will each recieve a vacation day.   By a vote of 14 to 10, the PPC Department wins the common area decorating contest. They will be treated to lunch […]

latest Harry Potter Flick Book Series Sales

Last Updated on July 13, 2017 What’s the best way to spur book sales? Make sure the book is adapted into a movie, of course. No other book/movie enterprise has demonstrated the power a movie can have on book sales than the Harry Potter franchise. The Nielsen Company recently released figures showing the spike in […]

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Political Ads Bombarded Ohio TV Viewers

Last Updated on July 13, 2017 The Midterm elections prompted a flood of political advertising during the month of October. Political parties, political campaigns and political groups saturated the airwaves and exposed American TV viewers to almost 1.48 million political ads, up from 1.41 million political ads that aired during the 2008 general election, according […]

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cinema audience

Tracking eyeballs and expressions in the Cinema

Last Updated on July 13, 2017 What started as an effort to combat piracy in the movie theaters could have significant market research and advertising applications. Aralia systems developed an Infrared scanning system to detect recording devices and sound an alarm to alert cinema staff. Now Aralia is enhancing its technology to scan and read […]

Commercials Shrink to Fit Attention Span

Last Updated on August 11, 2017 With the invention of commercial-skipping digital video recorders (DVRs) and web enabled cell phones and laptops that instantly can stream live video, it’s no surprise viewers have turned their attention away from traditional commercial advertising. There are many ways to watch television programming without viewing a single commercial. The […]

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Why Social Media Optimization Matters

Last Updated on November 10, 2017 Social Media Optimization (SMO) is a process that allows your content to be shared across the social web. When your content is accessible through social media access points, widgets and web applications, your content can be viewed by as many consumers as possible. A social media optimization strategy is […]

The Search Alliance Effect

Last Updated on August 3, 2021 By Derrick DeYarman PPC Manager Yahoo and Bing fully integrated Search Alliance today ahead of the expectations of many in the Pay Per Click management field. Yahoo traffic is now being serviced through the Bing interface. Pay Per Click management firms, such as have been preparing advertisers for […]

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zombie sears

Sears’ Internet Marketing Targets Undead

Last Updated on August 3, 2021 When is Halloween like Christmas? When you’re a zombie, of course. Are you a zombie looking for that perfect gift to show your favorite brain eater how much you care? Well, Sears has devoted an entire homepage to getting the zombie you love a gift this Halloween. There’s even […]


Ad from the past

Last Updated on August 3, 2021   Lestoil’s Advertising Foilble? I’ve never heard of this cleaning product. So my guess is that in devising this advertisement, the executives at Lestoil didn’t count on the wave of feminism taking hold of the nation in the late 1960s as much as they thought women would be cleaning […]

Like button builds brand loyalty

Last Updated on August 3, 2021   Facebook has changed the way people connect with brands. Marketing research has found that Facebook users who have been prompted to sign up with certain brand pages are more likely to purchase products from these brand names and pass information about that brand to their friends and family. […]

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Mobile Ad Revenue Rises in 2010

Last Updated on August 3, 2021 With more Americans picking up the latest smartphones, advertisers are pouring money into mobile ads. Mobile advertising has reached the mainstream of digital advertising in 2010, According to U.S. ad spending estimates by eMarketer. By the end of 2010, mobile ad spending will have grown 79 percent or reached […]