Monthly Archives: October 2010

Why Social Media Optimization Matters

Social Media Optimization (SMO) is a process that allows your content to be shared across the social web. When your content is accessible through social media access points, widgets and web applications, your content can be viewed by as many consumers as possible. A social media optimization strategy is a great way to supplement other […]


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The Search Alliance Effect

By Derrick DeYarman PPC Manager Yahoo and Bing fully integrated Search Alliance today ahead of the expectations of many in the Pay Per Click management field. Yahoo traffic is now being serviced through the Bing interface. Pay Per Click management firms, such as have been preparing advertisers for months, anticipating changes brought by the […]

Sears’ Internet Marketing Targets Undead

When is Halloween like Christmas? When you’re a zombie, of course. Are you a zombie looking for that perfect gift to show your favorite brain eater how much you care? Well, Sears has devoted an entire homepage to getting the zombie you love a gift this Halloween. There’s even a zombie Gift Guide. Choose your […]

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Ad from the past

  Lestoil’s Advertising Foilble? I’ve never heard of this cleaning product. So my guess is that in devising this advertisement, the executives at Lestoil didn’t count on the wave of feminism taking hold of the nation in the late 1960s as much as they though women would be cleaning the moon in the future. The […]


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Like button builds brand loyalty

  Facebook has changed the way people connect with brands. Marketing research has found that Facebook users who have been prompted to sign up with certain brand pages are more likely to purchase products from these brand names and pass information about that brand to their friends and family. About 75 percent of Facebook users […]

Mobile Ad Revenue Rises in 2010

With more Americans picking up the latest smart phones, advertisers are pouring money into mobile ads. Mobile advertising has reached the mainstream of digital advertising in 2010, According to U.S. ad spending estimates by eMarketer. By the end of 2010, mobile ad spending will have grown 79 percent, or reached $743 million, eMarketer forecasts. Anticipating […]

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Facebook partners with Bing

Facebook and Microsoft are joining forces to link “Like” data and profile search to Bing. The partnership could give Bing a much needed boost in social search. Facebook CEO Mark Zuckerberg called Bing the “Underdog” of search engines during a press conference on Wednesday. Bing users have already recieved Facebook Instant Personalization. Now Bing users […]


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Internet Advertising Revenues Grow in First Half of 2010

Businesses and individuals spent approximately $12.1 billion on online advertising in the first six months of 2010, according to an IAB Internet Advertising Revenue Report. The increase in online advertising revenue rose by 11.3 percent compared to the first half of 2009 and 13.9 percent from the second quarter of 2009. It’s the highest first-half […]