Monthly Archives: October 2010

Why Social Media Optimization Matters

Last Updated on November 10, 2017 Social Media Optimization (SMO) is a process that allows your content to be shared across the social web. When your content is accessible through social media access points, widgets and web applications, your content can be viewed by as many consumers as possible. A social media optimization strategy is […]


yahoobing mini

The Search Alliance Effect

Last Updated on August 3, 2021 By Derrick DeYarman PPC Manager Yahoo and Bing fully integrated Search Alliance today ahead of the expectations of many in the Pay Per Click management field. Yahoo traffic is now being serviced through the Bing interface. Pay Per Click management firms, such as have been preparing advertisers for […]

Sears’ Internet Marketing Targets Undead

Last Updated on August 3, 2021 When is Halloween like Christmas? When you’re a zombie, of course. Are you a zombie looking for that perfect gift to show your favorite brain eater how much you care? Well, Sears has devoted an entire homepage to getting the zombie you love a gift this Halloween. There’s even […]

zombie sears

Ad from the past

Last Updated on August 3, 2021   Lestoil’s Advertising Foilble? I’ve never heard of this cleaning product. So my guess is that in devising this advertisement, the executives at Lestoil didn’t count on the wave of feminism taking hold of the nation in the late 1960s as much as they thought women would be cleaning […]


brand graph

Like button builds brand loyalty

Last Updated on August 3, 2021   Facebook has changed the way people connect with brands. Marketing research has found that Facebook users who have been prompted to sign up with certain brand pages are more likely to purchase products from these brand names and pass information about that brand to their friends and family. […]

Mobile Ad Revenue Rises in 2010

Last Updated on August 3, 2021 With more Americans picking up the latest smartphones, advertisers are pouring money into mobile ads. Mobile advertising has reached the mainstream of digital advertising in 2010, According to U.S. ad spending estimates by eMarketer. By the end of 2010, mobile ad spending will have grown 79 percent or reached […]

mobile ad graph

Facebook partners with Bing

Last Updated on August 3, 2021 Facebook and Microsoft are joining forces to link “Like” data and profile search to Bing. The partnership could give Bing a much-needed boost in social search. Facebook CEO Mark Zuckerberg called Bing the “Underdog” of search engines during a press conference on Wednesday. Bing users have already received Facebook […]


Mystery Box Advertising

Last Updated on August 3, 2021 How would you feel if when you came home you discovered a mysterious package inside your apartment in front of your door? Surprised, frightened, or perplexed? Hundreds of condominium and apartment residents in Chili were recent victims of an ADT advertising campaign to show them just how vulnerable – […]

fake package

twitter booth

A new way to Twitter

Last Updated on July 13, 2017 Are you a Twit who’s jonesing to Tweet, but your cellphone is dead and you’re no where near a computer. Have you considered using your neighborhood Twitter Booth? There is know way of telling if this real or fake or will even be a good business model. This is supposively a picture […]