Yearly Archives: 2014


What Difference Does a Device Make? Plenty.

Last Updated on July 25, 2017 A few months ago, one of my colleagues wrote about the importance of creating user-friendly websites (https://www.thatcompany.com/that-blog/36-search-engine-optimization/608-user-friendly-websites-super-important.html). He covered navigation, on-page content, and conversion points. All of these are super important to get right. The problem is, even when you think you have those right, you might have gotten […]


Tips To Lower Your CPC

Last Updated on July 25, 2017 Wondering how you can lower your CPC in your Adwords campaign? By lowering your CPC there are all types of benefits, but the most common search is for ways to lower your CPA (Cost Per Acquisition). By following a few simple rules you can lower your CPC and get […]


That Company White Label Digital Marketing

That! Company Haunted House!

Last Updated on July 25, 2017 As many of you may have heard, That! Company hosted a haunted house within our office to raise money for local charities. We did raise a few hundred dollars to help out local groups, but that is not the focus of this blog. The office underwent an incredible transformation, […]


Website Redesign Landmines Part 2

Last Updated on August 15, 2018 Another common, but often overlooked problem is that the search functions in new sites all too frequently create duplicate pages. This is problematic in a lot of ways. Obviously it tends to create duplicate content, which in the grand scheme of things is not terribly devastating. This also, however, […]

That Company White Label Digital Marketing

That Company White Label Digital Marketing

Website redesign landmines Part 1

Last Updated on August 15, 2018 This year it seems that we have seen an inordinate number of problems for folks who have had a web redesigns by companies that are not SEO firms and without any SEO oversight. The consequences have been predictably disastrous, though some of the landmines the developers created were truly […]


How PPC Is Evolving

Last Updated on July 25, 2017 Pay Per Click (PPC) Advertising is constantly changing, an evolution process that must be kept up with to verify your account is performing the best it can. Here are some of the ways PPC advertising has changes in the past 12 months, and areas you may be able to […]

That Company White Label Digital Marketing

That Company White Label Digital Marketing

Adwords GEO Targeting

Last Updated on July 25, 2017 Have you ever wondered what the best targeting options were for you? Google offers many targeting options to help you reach the right traffic to grow your business. You do not want to show your ads out of your businesses limitations, so knowing these options will benefit you greatly. […]