Last Updated on September 17, 2018 Facebook keeps coming up with great new tools for business pages. In the event you missed it, December 10th 2014 the organization affirmed audience targeting for organic posts and improved insights. Today Facebook advertised the dispatch of call-to-action button for business pages. “Pages are an important destination for people […]
Last Updated on September 17, 2018 The latest in an ongoing battle between Amazon and Google sees the Wall Street Journal reporting that Google is preparing to take on Amazon with its own unique e-commerce solution. This solution would come in the form of a ‘buy now’ button that may be embedded right into the […]
Last Updated on July 25, 2017 1-Your website is not responsive-The majority of all online traffic in the US is now mobile traffic. That means whatever screen resolution was the most common for your visitors in 2013 is probably no longer the most common. A responsive site, which resizes to the device being used can […]
Last Updated on July 25, 2017 Planning your marketing efforts for 2015? Have it all planned out and want some competitive information? Want an audit of your existing efforts? Whatever your reason That Company is temporarily providing free SEO & PPC competitive information to our email newsletter subscribers and blog readers. Along with the research […]
Last Updated on July 25, 2017 A few months ago, one of my colleagues wrote about the importance of creating user-friendly websites (https://www.thatcompany.com/that-blog/36-search-engine-optimization/608-user-friendly-websites-super-important.html). He covered navigation, on-page content, and conversion points. All of these are super important to get right. The problem is, even when you think you have those right, you might have gotten […]
Last Updated on July 25, 2017 Wondering how you can lower your CPC in your Adwords campaign? By lowering your CPC there are all types of benefits, but the most common search is for ways to lower your CPA (Cost Per Acquisition). By following a few simple rules you can lower your CPC and get […]
Last Updated on November 2, 2017 Out of the several metrics website owners should be paying attention to, bounce rate is up there. Bounce rate is often overlooked and is a measurement of getting people to stay on your website instead of popping in… then popping out. So what can you do to improve it? […]
Last Updated on July 25, 2017 As many of you may have heard, That! Company hosted a haunted house within our office to raise money for local charities. We did raise a few hundred dollars to help out local groups, but that is not the focus of this blog. The office underwent an incredible transformation, […]
Last Updated on May 23, 2019 Having your website structured so that it may be indexed by Google is a crucial factor when it comes to SEO. Without your site being indexed you become invisible in Google’s eye’s, which in return means you’re invisible to your target consumer. With Google being the reigning champ of […]
Last Updated on November 2, 2017 Strategies on being effective with Search Engine Optimization (SEO) have evolved over time but, one thing is clear… what not to do is just as important as what you do! Here are a few things to avoid like the plague as you march forward. Don’t stuff keywords Great content […]
Last Updated on November 2, 2017 Search Engine Optimization or SEO has become a way of leveraging your marketing dollars in a day where every penny counts. SEO isn’t an overnight factor in achieving success… SEO is the cross country run instead of a sprint – but, beneficial non-the-less. The major search engines evaluate pages […]
Last Updated on July 25, 2017 My primary duty every morning is preparing PPC reports for our client managers for the clients they contact on that particular day. Not only is [email protected]! Company dedicated to improving our client’s online advertising results; whether it is conversions, site traffic, or any goal a client is wanting to […]
Last Updated on July 25, 2017 We all search and surf the internet but not everyone truly understands what is happening behind the scenes. Joe is looking for a particular piece of mountain climbing equipment so he types in “composite climbing clip” and your website shows up in the #1 position of the search. Joe […]
Last Updated on July 25, 2017 It’s not unusual to find websites that make you wonder what the site owner and site designer were thinking. If you’ve ever encountered a website where you had trouble navigating, finding content, or making a purchase, you know exactly what I’m talking about. But I’m not here to slam […]
Last Updated on August 15, 2018 Another common, but often overlooked problem is that the search functions in new sites all too frequently create duplicate pages. This is problematic in a lot of ways. Obviously it tends to create duplicate content, which in the grand scheme of things is not terribly devastating. This also, however, […]
Last Updated on August 15, 2018 This year it seems that we have seen an inordinate number of problems for folks who have had a web redesigns by companies that are not SEO firms and without any SEO oversight. The consequences have been predictably disastrous, though some of the landmines the developers created were truly […]
Last Updated on July 25, 2017 In my last post, we covered root level / server level access; necessary to make required changes to meet search engine optimization (SEO) best practices. This post will cover some of the pitfalls when working with a content management system (CMS) platform. Whether the platform is Joomla, WordPress, Drupal, […]
Last Updated on July 25, 2017 Pigeons have a reputation for being noisy birds that tend to congregate in a single area and poop all over everything. Google launched an algorithm update near the end of July called the Pigeon Update, and many local business owners believe it was aptly named. This update is expected […]
Last Updated on July 25, 2017 Pay Per Click (PPC) Advertising is constantly changing, an evolution process that must be kept up with to verify your account is performing the best it can. Here are some of the ways PPC advertising has changes in the past 12 months, and areas you may be able to […]
Last Updated on July 25, 2017 Have you ever wondered what the best targeting options were for you? Google offers many targeting options to help you reach the right traffic to grow your business. You do not want to show your ads out of your businesses limitations, so knowing these options will benefit you greatly. […]
