Yearly Archives: 2014


Facebook Introduces a Call-To-Action Button For Business Pages

Facebook keeps coming up with great new tools for business pages. In the event you missed it, December 10th 2014 the organization affirmed audience targeting for organic posts and improved insights. Today Facebook advertised the dispatch of call-to-action button for business pages. “Pages are an important destination for people on Facebook, and we’re building new […]


What Difference Does a Device Make? Plenty.

A few months ago, one of my colleagues wrote about the importance of creating user-friendly websites (http://thatcompany.wpengine.com/that-blog/36-search-engine-optimization/608-user-friendly-websites-super-important.html). He covered navigation, on-page content, and conversion points. All of these are super important to get right. The problem is, even when you think you have those right, you might have gotten them wrong. Or worse, even when […]


Tips To Lower Your CPC

Wondering how you can lower your CPC in your Adwords campaign? By lowering your CPC there are all types of benefits, but the most common search is for ways to lower your CPA (Cost Per Acquisition). By following a few simple rules you can lower your CPC and get that lower CPA along the way. […]


hauntedhouse2014

That! Company Haunted House!

As many of you may have heard, That! Company hosted a haunted house within our office to raise money for local charities. We did raise a few hundred dollars to help out local groups, but that is not the focus of this blog. The office underwent an incredible transformation, as some of these pictures show, […]