Facebook keeps coming up with great new tools for business pages. In the event you missed it, December 10th 2014 the organization affirmed audience targeting for organic posts and improved insights. Today Facebook advertised the dispatch of call-to-action button for business pages. “Pages are an important destination for people on Facebook, and we’re building new […]
The latest in an ongoing battle between Amazon and Google sees the Wall Street Journal reporting that Google is preparing to take on Amazon with its own unique e-commerce solution. This solution would come in the form of a ‘buy now’ button that may be embedded right into the search engine results pages. The inclusion […]
1-Your website is not responsive-The majority of all online traffic in the US is now mobile traffic. That means whatever screen resolution was the most common for your visitors in 2013 is probably no longer the most common. A responsive site, which resizes to the device being used can make a huge difference in your […]
Planning your marketing efforts for 2015? Have it all planned out and want some competitive information? Want an audit of your existing efforts? Whatever your reason That Company is temporarily providing free SEO & PPC competitive information to our email newsletter subscribers and blog readers. Along with the research you’ll receive a free consultation of […]
A few months ago, one of my colleagues wrote about the importance of creating user-friendly websites (http://www.thatcompany.com/that-blog/36-search-engine-optimization/608-user-friendly-websites-super-important.html). He covered navigation, on-page content, and conversion points. All of these are super important to get right. The problem is, even when you think you have those right, you might have gotten them wrong. Or worse, even when […]
Wondering how you can lower your CPC in your Adwords campaign? By lowering your CPC there are all types of benefits, but the most common search is for ways to lower your CPA (Cost Per Acquisition). By following a few simple rules you can lower your CPC and get that lower CPA along the way. […]
Out of the several metrics website owners should be paying attention to, bounce rate is up there. Bounce rate is often overlooked and is a measurement of getting people to stay on your website instead of popping in… then popping out. So what can you do to improve it? 1. Content is king and you […]
As many of you may have heard, That! Company hosted a haunted house within our office to raise money for local charities. We did raise a few hundred dollars to help out local groups, but that is not the focus of this blog. The office underwent an incredible transformation, as some of these pictures show, […]
Having your website structured so that it may be indexed by Google is a crucial factor when it comes to SEO. Without your site being indexed you become invisible in Google’s eye’s, which in return means you’re invisible to your target consumer. With Google being the reigning champ of the search engines, it is wise […]
Strategies on being effective with Search Engine Optimization (SEO) have evolved over time but, one thing is clear… what not to do is just as important as what you do! Here are a few things to avoid like the plague as you march forward. Don’t stuff keywords Great content is written for people, not the […]
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