Having a great competitive and attractive website means putting a lot of effort into it. But a simple web design mistakes can obstruct your website’s potential. Some of your competitors’ websites not only look good but also are full of impressive features and excellent functionality too.
You might have noticed that the website traffic has never gained any traffic even though it looks very catchy, well then you missed some important points that are necessary to generate more traffic and convert it into your goals. You could have avoided these things.
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We have compiled ten common web design mistakes that could obstruct your website’s potential, so you can amend and repair them. Without further ado, let us start.
1. Choosing a theme that looks good, but then does not do justice to your site by restricting the design elements
The designer’s goal was to make a visually appealing website, but they did not carefully consider the functionality of the design elements. This means that you will find yourself trying to go around them or modifying them for them to work on your site. In some cases, the limitations mean that you cannot get quite as creative with what you can include on your website.
This web design mistake is a problem when you consider the fact that your site needs to be able to do everything. If you are not going to have a web designer go over the design for you, then you need to spend some time researching it yourself. The truth is, if your website is not flexible, then it may not be able to cope with a lot of potential growth in traffic or changes that you might be made to make over time.
2. Putting the incorrect information on the home page
To make it easier for visitors to find out what you do, you should include an about page on your website. The most common web design mistake is that you might not make it easy for users to get through. For starters, there is nothing wrong with advertising your business, but you need to make sure that this information is clear and concise. You do not want people stumbling around for ages before finding out why they are here in the first place.
The reason that you might be presenting them with information which they are not interested in is that you have not spent enough time thoughtfully planning your design. Instead, you have let the designer do the challenging work to make it look good but then changed it around at the last minute. You also do not want to use too many words or images.
You need to market your business online because it takes a lot of time and effort for customers to find out about your services and products. If you spend too much time and effort on web design and you cannot make your page easy to navigate and understand, then you could be losing a lot of potential customers.
3. Your website takes too long to load
If your site is taking too long to load, then you need to rethink some design elements. Maybe you have some web design mistakes to look for. The faster your website loads, the better the experience is for your visitors. There are plenty of pointers out there about speeding up your website, so we will just touch on the essentials that will help you to get started. We will go through the principal areas of website design and discuss how you can speed up your site.
This is the first technique you will learn about since it is the one that affects the whole experience. The more content you have on your page, the longer it takes for your visitors to see anything. If you have too much content, then you might want to consider cutting some parts out or reducing them for improved loading times.
Bulky plugins, themes, and modules can make your website slow. Updating these elements to the latest versions can help to boost the speed of the site, especially if you have not updated them in quite a while.[bctt tweet=”Having a great competitive and attractive website means putting a lot of effort into it. But simple web design mistakes can obstruct your website’s potential.” username=”ThatCompanycom”]
4. Your Website Is Not Mobile Friendly
When creating your website, the first thing that you should consider is what devices are used to access it. This can be done by looking at statistics about your revenue or visitor statistics. If you are interested in the latter, then you should look over at sources like Google Analytics to see which device types are using your website. If you do not have a mobile-friendly website, then you are missing a lot of traffic. It is because mobile device users will not stick around to try and utilize your page if they cannot see or read its content directly.
Having a not mobile-friendly website is a common web design mistake that can trouble you a lot. The most important thing to remember is that mobile users tend to engage with less content than desktop users. They will, however, spend more time on your website if your pages are easy to navigate and if mobile users can get the most out of the experience. If you have a large number of mobile visitors and your website is not optimized for them, then you may be missing a lot of revenue and traffic that could be yours otherwise.
5. You Are Missing a Call to Action
If you are gaining lots of traffic but not converting into buying a product or signing up for a free trial, then you may not be guiding your users properly and this is one of the common web design mistakes that you need to be aware of.
The most effective way of attaining this is by implementing and making clear your Call to Action. This is the basic reason for your users to visit in the first place. Make sure that you are being definitely clear about what you want them to do, and that they are able to pursue the tasks you have in mind for them.
The fact that you are getting lots of traffic does not necessarily mean that you are achieving your objectives. It could be that your Call to Action is not explicit enough, or (more likely) that the user is being misdirected by your layout, graphics, and copy. There are lots of reasons for this.
If you have identified a clear gap between what you want your users to do, and what they are doing then this is a warning sign that you need to consider carefully.
The best way forward is to think things through and work out what the user’s objectives are. Then look at why you are not achieving them, do you have web design mistakes, or which of the above items may be causing the problem.
6. You Have No SEO or Analytics
A diagnosis of your website is one of the solutions to treat a problem. SEO and analytics are the best diagnostic tools for your website’s popularity and will inform you how well it is performing in terms of ranking and positioning.
SEO will make sure that your website ranks on the top page of the search results pages because the second or third pages of a search engine results list are much less likely to be seen.
Analytics can present you what the average visit duration is on your website and will determine what users have been doing on the page. This is a fantastic opportunity to check if the latest elements that you have added to your website are performing and if the visitors are using them as planned.
Many website owners have not been able to beat these basics, which means that they are potentially losing out on new customers and fans, which could seriously affect their business. If any of these issues sound familiar, then be sure to make some edits as soon as possible, you will be glad you did.
Did you find any of these web design mistakes on your site?