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If you’re constantly chasing new leads, you’re probably leaving money on the table.
In this Mastermind session, Robin Alex, co-founder of HighLevel, shares a simple but often overlooked strategy for agencies to unlock immediate revenue: reactivating your existing database. With over 90,000 customers and $82M+ in annual revenue, HighLevel has become the CRM of choice for marketers, and Robin breaks down exactly how agencies can turn stale contacts into sales fast.
Whether you’re an agency vet or just getting started, this blog will show you how to turn your contact list into a money-making machine using segmentation, automation, and SMS follow-ups.
Start with the Database You Already Have
Too many agencies focus only on acquiring new leads. But Robin argues the real gold lies in your existing database people who have already shown interest, inquired, or even bought in the past.
“The best leads are the ones who have already raised their hand. They just need the right message to come back.”
Here’s how to mine your database for profit:
- Segment your contacts into:
- Past buyers (last 90 days)
- Dormant buyers (90–180 days)
- Non-buyers who showed interest
- Tailor campaigns for each group. Speak directly to their experience.
- Use personalized SMS to re-engage them quickly.
Bold takeaway: Your fastest ROI comes from reactivating leads who already know you.
Text, Don’t Email: Why SMS Wins Every Time
When it comes to follow-up, Robin is clear: text messaging beats email hands down.
“You’ll ignore an email for hours or days. But a text? You read it immediately.”
That’s why he recommends starting with short, simple, and personalized texts, rather than email blasts. Here’s why SMS works so well:
- Higher open rates (over 90%)
- Faster responses
- More human conversations
Best Practices for SMS Reactivation:
- Keep it under 180 characters
- Use the contact’s name or purchase history
- Ask a direct question (e.g., “Hey Mike, still interested in that SEO package?”)
Automate Monthly Reactivations for Compounding Results
This isn’t a one-time strategy it should be a monthly habit.
Robin suggests building a recurring workflow that sends messages to segments of your database every month, gradually expanding your list over time.
“Every first of the month, you should have a system that automatically messages your dormant and lost leads.”
For example:
- Week 1: Past 90-day buyers
- Week 2: 90–180-day dormant leads
- Week 3: Never-purchased leads with past engagement
- Week 4: Close-lost deals with clear objections
Bonus: Use AI to generate daily value texts or clever reminders based on past interactions, proposals, or email threads.
Turn Lost Deals Into Closed Revenue
Have a list of proposals that never closed? That’s not a dead list it’s a warm list. Robin’s team uses AI to turn these into quirky, personalized text reminders based on past conversations.
One agency landed a $300,000 contract using a daily text sequence built entirely from old proposal notes and email threads.
Pro tip: Train AI by giving it all the emails, proposals, and objections. Ask ChatGPT to create a 30-day drip with witty, human reminders. It works.
Feature Spotlight: HighLevel’s Missed Call Text-Back and AI Answering
Robin also demoed two powerful HighLevel tools:
1. Missed Call Text-Back
Automatically sends a message when a lead calls and no one answers:
“Sorry I missed your call how can I help?”
2. AI After-Hours Answering
This AI receptionist answers calls, books appointments, and gathers info even when the business is closed.
Real Example: A plumbing lead calls at midnight. The AI says, “That sounds like a mess let’s get that fixed! What’s your address?” Then it logs the lead and schedules follow-up.
These tools create a 24/7 lead-capture system perfect for local businesses and a killer offer for agencies to pitch.
Legal Tip: Stay Compliant with SMS Marketing
Robin cautions that texting laws like TCPA require proper consent. Before running campaigns, ensure:
- You have documented opt-in consent
- Unsubscribes are honored
- Messages are sent during reasonable hours
“If someone asks, ‘How did you get my number?’ you need to be able to answer that confidently.”
He also emphasizes the golden rule: Would you want to receive this text?
A Plug-and-Play Offer for Agencies: Database Reactivation
If you’re looking for a low-effort, high-impact service offering, database reactivation is the perfect entry point. It’s easy to deliver, shows fast ROI, and opens the door for bigger deals.
“I helped you make $5K from old leads. Ready to reinvest that into SEO or PPC to keep growing?”
This strategy pairs perfectly with services offered by white-label providers like That Company, allowing agency partners to scale delivery without sacrificing quality.
Final Thoughts
Robin Alex pulled back the curtain on one of the most powerful, underused strategies in the agency playbook: database reactivation. Whether it’s texting close-lost leads, re-engaging past buyers, or setting up AI answering services, the goal is clear turn dormant leads into dollars.
If you’re not offering this yet, start today. And when you’re ready to scale, That Company is here to help you deliver SEO, PPC, and CRM services under your brand on the front lines, not behind the curtain.
Connect with Robin Alex
Want more agency growth strategies?
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