Last Updated on May 21, 2019
We have been in the digital services market for nearly a decade now. The experience we’ve gained so far has given us an abundance of professional insight into internet marketing. If you’re familiar with search engine optimization (SEO), you understand how increasingly complicated it’s becoming. In this guide, we’ll show you why it makes sense to resell SEO.
Characteristics of a Professional SEO Reseller
Certain features make one stand out as an SEO reseller. These include:
You don’t necessarily have to understand SEO in great detail. It’s good to have a general overview of the service though because you’ll still market it to clients. We also advise you to have a thorough knowledge of your potential client’s industry. This puts you in a better position to explain to them how SEO will be of benefit. The knowledge should extend to understanding your client’s competitors.
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Honesty and integrity are an integral part of being a successful salesman. As you resell SEO, be careful only to promise what can be delivered.
Great Interpersonal Skills
You’ll inevitably get a lot of questions regarding the service you’re reselling. Being patient and answering them to the best of your ability will improve your chances of landing a client. In my experience, people buy products they’re sure will help them. Responding to their questions and feedback makes it easier.
No matter how knowledgeable we are on a subject, we can still learn something new from our clients. You should never assume you know everything about SEO. An innocent question from a client might present a unique aspect that you’d never thought of.
First appearances matter a lot, so when pitching to clients, you should lead by example. If we gave clients a Gmail address as our official email, they wouldn’t be too keen on working with us. Having a professional website and data analytics tools are just some of the ways to show clients you mean business.
How to Resell SEO like a Pro
For any agency to successfully resell SEO, it must follow these essential steps:
Do a Website Audit
This analyzes the potential client’s website and gives a rough idea of everything that’s wrong with their online content. Examples of SEO audit tools are the Google Search Console, Alexa Site Audit, and the Moz Crawl Test.
Make a Killer Proposal
Now that you understand the client’s pain points make them an offer they can’t refuse. Tell them exactly how your SEO package will help them rank higher in search engine results.
Customize your Pitch
I always urge agencies that resell SEO to avoid using the same template when looking for conversions. Giving specific details to the client’s questions is more likely to convince them to buy. Tell them which keywords they’ll rank for, how high they’ll rise in the rankings, and how many quality backlinks they’ll have.
Follow Up with Customers Even if They Don’t Buy
Any veteran of internet marketing knows clients rarely purchase the first time they come across a product or service. The same principle applies when you resell SEO. It will take some convincing for them to come around. Even if they turn you down, you should graciously offer to address any queries they might have on the topic. Once they fully understand what SEO can do, they’ll be more likely to buy.
Benefits of Reselling SEO
Most people we interact with can’t help but wonder why they need SEO services in the first place. As a digital marketing agency, you understand how expensive this service can be. It will only get costlier as more websites go online and the race to rank on the first page intensifies. Having white label SEO services is an excellent way of reigning in these costs.
The other benefit is focusing on your core products. If you offer digital services such as content creation, you can start to resell SEO without losing focus of what your agency does best. You also get to immediately work with qualified experts in the field without spending time and energy setting up an SEO department. As a reseller, you can quickly scale up should your SEO service prove to be a hit with clients. This guarantees you a positive ROI because you spend only when sure of the demand.
Your efforts to resell SEO will flounder if you don’t understand precisely how it works. For marketing purposes, you should be able to explain to your clients basics such as:
Search Engine Indexing
Search engines would have a hard time ranking websites if they weren’t aware they existed. The first step in SEO is to submit your site to Google, Bing and other search engines so they can be crawled.
Posting Click Worthy Content
We’ve all heard the saying “content is king.” As search engines get smarter, they’re getting better at differentiating between excellent and dull content. To stand out in a crowded field, you must post what SEO expert Neil Patel calls long form content.
This is what most people associate SEO with. They’re the words that give search engines an idea of what online content is about. In the past, people would stuff keywords in articles. Search engines are getting smarter and punishing this kind of behavior. If you want favorable ranking, you must use keywords in their proper context.
Improving the Look and Feel
When you visit a website, its user interface plays a role in keeping you there. You might have quality content, but the way you package it also matters. Some helpful clues include adding images and videos to break the monotony of words, using attractive colors, and easily legible fonts.
Taking Advantage of Social Media
In the recent past, search engines have increasingly co-opted social media into their algorithms. It makes sense that if the content is good, people will be more likely to share it with their online friends and followers. So we advise clients to post more share-worthy content.
Making it Easier for Search Engines
If you make your website easier to crawl, you’ll be rewarded with a more favorable ranking by search engines. You’re more likely to appear in search results if your pages have clear titles, non-confusing URLs, and concise descriptions.
Standing Out in SERPs
The ultimate goal of any SEO campaign is to appear on the first page of search engine results pages (SERPs). A website could rank high either as a result of organic growth or paid advertising. Organic search results mean search engines have established that you consistently post excellent content.
Keeping Up with SEO Trends
Even as you resell SEO, you should always remember how fast technology evolves. Today’s ideas quickly become tomorrow’s reality. To better serve clients, we always keep up with the latest SEO trends. One of the biggest is voice search. As algorithms get better at speech recognition, people are increasingly using their voices to perform searches. This trend is led by tech industry giants such as Apple, Google, Microsoft, and Amazon. Their products are Siri, Google Voice search, Cortana, and Alexa respectively.
Other trends include:
- The continued growth of video content
- Search engines adopting a mobile first approach
- Blockchain technology growing beyond cryptocurrency.
- Big Data, Artificial Intelligence and the Internet of Things going more mainstream
Hopefully this guideline has given you some good ideas on how to resell SEO. It’s clear to see that businesses will need these services if they want to stand out from the competition. As a digital agency, you’re best placed to benefit from this increased demand for SEO services.