In my last post, we covered root level / server level access; necessary to make required changes to meet search engine optimization (SEO) best practices. This post will cover some of the pitfalls when working with a content management system (CMS) platform. Whether the platform is Joomla, WordPress, Drupal, Expression Engine or any of a host of others, you will still need some sort of server / root level access.
While you may have full access to the CMS admin, without full root level access, critical changes to .htaccess files, updates to your robots.txt files or any other need that arises, access to the root folder may limit your SEO campaign success. Know that going into a project to improve your ranking results may require this type of access, and if you do not have this type of access, you should have on staff, or on contract a web developer/webmaster that can perform any necessary changes or updates to your server files.
Most CMS platforms have add-ons, plugins, modules and components available that can perform a variety of functions; however, many are built to fit a specific need and these may even need to be re-programmed. Guess what!? You will need server level access to make these function to meet your requirements.
And, what about the business owner that has limited or no access to their website’s CMS admin? What then? We have all heard it. “Well, I have access. I can add new products to my shopping cart.” Yeah, but no.
Simply put, to better achieve SEO success, make sure you have CMS admin access.
Written By: Mark Gray – SEO