Skip to content
Optimizing to speed up your website directly affects your customer’s conversion rate. Nobody wants to stay on a slow-loading website.
White label digital solutions are offering white label website development services that some businesses are considering helping them increase their sales. White label digital solutions help businesses generate maximum revenue by increasing the speed of their website and therefore increasing the number of customers who actually stick around and order something. With fast-loading site consumers stay engaged with your brand, which results in more sales.
Website visitors expect your website to load rapidly and efficiently. Being a website owner, it is your task to make the design not only visually attractive but also completely working without any hassle to scroll or load the images or content. If your site is dragging somewhat, you can avoid worrying because we have short 8 tips to help you speed up your website and things to avoid, making it a faster loading site.
1. Don’t Use Flash/ Animation To Speed Up You Webstie
To speed up your website loading time, you might be tempted to use flash or animation. The thing is that it slows your website down, especially if the person visiting your website is on a mobile device. Not only does Flash slow down your website, but it also limits the number of people who can view the site. It takes time and effort to convert a Flash design to HTML5 (the current standard), which means if you do have a lot of content that’s best served in Flash, you’ll have to choose between keeping the design and alienating potential visitors or creating an HTML design that doesn’t look as nice. As much as possible, keep your hero images and all other pages simple yet very catchy.
2. Remove Unnecessary Plugins
Plug-ins like adobe flash player or java can slow your website to a crawl. Plugins are great as they provide extra functionality, but only if you need them. Often the first thing you should do to speed up your website is removing all unnecessary plug-ins and widgets.
Having too much content on your site will prevent users from being able to quickly find what they are looking for and will dramatically increase load time.
3. Optimize Images
The best practice to speed up your website is to break up images into multiple folders and only use full-size images on pages with the most traffic. A site can get by without a single image, so keep your website looking sharp in the meantime!
By optimizing images, it is a process of producing high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size.
It also helps in boosting the loading speed of the page, enhances websites’ SEO ranking, and has a better user experience.
You can also use https://tinypng.com/ and compress the images before uploading to your website. This is to reduce the size and still have the same quality.
4. Speed Up Your Website By Installing Caching Plugins
Caching is significant because it minimizes the load on your hosting servers and makes your website work faster. Apply a good caching plugin to enhance your WordPress speed performance.
Installing the caching plugin can speed up your website considerably. If your website has the same elements applied on numerous pages, caching can be useful because once the data already exists on the browser cache it doesn’t have to request the file again. Therefore, CSS style sheets and the images may only need to be downloaded once. In websites, the fewer data that needs to be requested and downloaded from the server, the faster the web pages load.
[bctt tweet=” Websites must be quick and easy so that website audiences can interact directly. The longer it takes for the page to load, regardless of device, the more likely it is that users will abandon the site.” username=”ThatCompanycom”]5. Use Hero images instead of image sliders
Speed up your website by replacing the image slider with a Hero image. Most people who saw image sliders on the website got really excited by the idea that they can use something moving on the website and display the products/services they offer one slide after another.
So, the internet started having a surge with image sliders, but this will cause the web page to load more slowly. It is a best practice for websites to still use hero images instead of moving images since using sliders can slow downloading the page. The moving background can easily distract from your call-to-action (CTA) as the moving video clip draws attention to itself instead of CTA and this will significantly decrease your conversion and you are hitting the opposite of the goals. One of the main goals in speeding up your website is to increase the conversion of sales and this factor needs to be considered if you want to achieve your target.
6. Speed Up Your Website By Choosing the Right Theme
A lot of website owners make the mistake of focusing on what they think will work instead of what is best for the site. If you’re not sure what your site’s theme should be, try playing around with different ideas with a blank WordPress website. Take scraps from different websites and put them together to see how they work out.
If you decide to use WordPress several themes are available for free. To help make your choice a bit easier, look at popular themes and see what other people are using. Also, choose a theme that is lightweight and doesn’t drag your website to load slow.
You can also speed up your website by purchasing one of the free premium WordPress themes. Many premium themes can be bought for less than $40 and some are even cheaper than that. However, free themes will always exist online so just because you have to pay doesn’t mean you must do so.
7. Check Your Plugins
As with any website, speed is essential. It has a direct impact on the user experience and can even make or break your business. For instance, Google News took about 12 seconds to load on mobile devices with the slowest download of 1-2MB/s. Compare that to google.com which loads in just 0.3 seconds. By shopping your site on google to see how it performs, you can find the best plugins to increase performance.
If you are using a plugin (like WordPress or Joomla), check for updates and use ALL of them. Most of these plugins will already include the latest updates that have been released by their developers.
This is a key point that many business owners don’t take into account when it comes to speed.
Another way to find out whether plugins are slowing you down is to use the WP Performance Suite plugin. This plugin also shows you the performance of your database queries, external calls, and other factors that might be slowing things down.
8. Compress, Compress, Compress
How do you do minifying and compressing files? The process is relatively simple. Save the file as a .gz file. This can be done with any standard compression program such as WinZip or 7zip (click here). Decompress at the site and if you want it back in a format usable by your browser, go back and compress it again.
The most important thing to remember about minification is that you want to make sure that the results are understandable by your browser. If the end result is gibberish, it will not do you any good.
Minifying the CSS will increase the speed of a site because it is designed for quick access and not for long-term storage. Minifying JavaScript will give your site a slight increase in speed due to it not being used as often. (The above point goes both ways though, as minified data is harder to read by browsers.)
Make sure to keep the changes small. A good rule of thumb is that a non-minified file can be compressed using 7-zip by 2% without too much harm being done.
Conclusion
Websites must be quick and easy so that website audiences can interact directly. The longer it takes for the page to load, regardless of device, the more likely it is that users will abandon the site
So, take a few minutes today or this week and go through this list to speed up your website and ensure that your site is performing at an optimal level.
