Monthly Archives: April 2010

More Americans Aware of Twitter

American’s awareness of Twitter is growing, according to a market research study “Twitter Usage in American: 2010” conducted by Edison Research. The percentage of Americans who are familiar with Twitter has surged from 5 percent in 2008 to an astounding 87 percent in 2010, rivaling Facebook with 88 percent brand awareness, according to the study’s […]

Video Game Scouts

Every Friday we’re dedicating this blog to something that’s not necessarily industry related. It could be anything from news of the weird, to awesome gadgets to, mmmmmm, a sausage gravy and buscuit dispensing machine. This week, The Boy Scouts of America announced its plans to encourage its scouts to sit on their duffs and play […]

New Jersey students protest state cuts

More than 17,000 New Jersey high school students skipped class Tuesday when they staged a statewide walkout to protest statewide budget cuts, according to the Hartford Courant. Students banded together after organizing on the social networking website Facebook. Over 17,000 students signed up for the event page “Protest NJ Education Cuts-State Wide School Walk Out.” […]

Online video views rise in March

The Nielsen Company released some interesting statistics today reporting overall online video usage and top online brands ranked by the number video streams for March 2010. The number of unique viewers of online video increased by 1.3 percent, up from 130.1 million unique viewers compared to last years figures. That means there were more than […]

AdWords changes

Google is revamping its advertising program AdWords. The search giant is replacing the Google Advertising Professionals program with the Google AdWords Certification program. AdWords account managers will now have access to more “up-to-date, comprehensive, strategy focused training and certification on the latest tools and best practices for managing AdWords accounts” Some of the features of […]

Google unveils Google Places

Google has revamped the Local Business Center, adding new features and changing its name to Google Places With the new features, Google hopes Google Place tools will give business owners more control of their presence on Google. Geographic Reach Business that travel to serve customers can now show consumers the geographic areas they serve. This […]

Tracking the effectiveness of Social Media Marketing

Advertising on social media websites is only in its infancy. Twitter, only last week, unveiled its Promoted Tweets feature. Companies like Starbucks and Virgin Mobile are already creating ads to plaster on Facebook, the largest social networking website in the world, and Twitter, the popular mini-blogging website. A question on the minds of many traditional […]

Google and Twitter inspire artists

You know a person, brand or company has obtained pop culture icon status when artists immortalize their likeness on a sheet of canvas. Just like Marilyn Monroe, Campbell’s Soup, and Coca-cola, now Google and Twitter have become artistic fodder. Artist Ken Solomon has incapsulated Google’s image search for future generation within Canvas. The Andy Worhol […]

Groupon Worth $1 Billion

Chicago-based social buying website Groupon is now valued at more than $1 billion, joining social networks Facebook and Twitter and online gaming company Zynga in an elite clup of web 2.0 startups to surpass the $1 billion threshold. The site acquired more than $135 million in venture capital funding from Digital Sky Technologies (DST) and Battery […]

Google releases Q1 Profits

Google released its financial results for the first quarter of the 2010 on Thursday.   The search engine giant reported $6.7 billion in revenues in the first quarter, a 23 percent increase over first quarter 2009 revenues of $5.5 billion. Websites owned by Google generated $4.4 billion in revenues or 66 percent of total revenue, […]