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1. The birth of Google AdWords. 2. Search engines followed Google’s lead. 3. PPC and organic search work in tandem for search traffic. 4. An organic listing supplemented with PPC ads increases total clicks and conversions. These are the first 4 items about the 11 things you didn’t know about PPC. Read the full article here- 11 […]
By any measure, Scott Monty is a big deal in social media. As head of social media for Ford Motor Company, he is the key driver for social programs, policy and communications at the world’s 44th largest enterprise. He left a small, Boston-based PR agency to join the company with over 160,000 employees in more than […]
Facebook has released a new “Promoted Posts” service which allows you to set a budget so your posts reach more of the people who like your page. It is a common misperception that when you post to your followers that every single person will see the post if they’re logged on. The fact is Facebook […]
