Monthly Archives: July 2013

Video Campaigns

Last Updated on March 30, 2021 Video ads help make a genuine connection to potential customers. They will appear before appropriate YouTube videos and may also be suggested in the sidebar as watch pages. Advertisers who ran a YouTube video campaign saw an increase of 20% more traffic to their site. Once you upload your […]

A Guide to the Brand Manifesto

Last Updated on December 6, 2018 A brand manifesto is an important component for organizations who are committed to creating a meaningful brand. Often described as a “Rallying Cry”, the Brand Manifesto serves to establish emotional engagement and connection with your stakeholders. It is a public declaration of your brand values and promises.   It sets the […]

What is Contextual Search?

Last Updated on September 14, 2018 Up until now, search has worked something like this: a search engine user types in a word or phrase into a box, and the search engine/website returns a list of webpages that it considers to be important and relevant to that search. The ranking and order in which these […]

What is PPC Management?

Last Updated on December 6, 2018 When thinking of spreading the word of a service or product, what methods come to mind: word of mouth, billboards, perhaps a booth at an exposition? What about the internet; a webbed world of people, places, things, and ideas?   Incorporating today’s modern technology with business prospective has become […]