Monthly Archives: July 2013

Video Campaigns

Video ads help make a genuine connection to potential customers. They will appear before appropriate YouTube videos and may also be suggested in the side bar as watch pages. Advertisers who ran a YouTube video campaign saw an increase of 20% more traffic to their site. Once you upload your video, make sure you include […]

A Guide to the Brand Manifesto

A brand manifesto is an important component for organizations who are committed to creating a meaningful brand. Often described as a “Rallying Cry”, the Brand Manifesto serves to establish emotional engagement and connection with your stakeholders. It is a public declaration of your brand values and promises.   It sets the expectations that your members should have […]

What is Contextual Search?

Up until now, search has worked something like this: a search engine user types in a word or phrase into a box, and the search engine/website returns a list of webpages that it considers to be important and relevant to that search. The ranking and order in which these webpages are presented depends on a […]

What is PPC Management?

When thinking of spreading the word of a service or product, what methods come to mind: word of mouth, billboards, perhaps a booth at an exposition? What about the internet; a webbed world of people, places, things, and ideas?   Incorporating today’s modern technology with business prospective has become beyond quick and easy through getting […]

typewriter tea

Writing Faster: 7 Tips to Increase Your Writing Productivity

If you write content to boost your SEO campaign, fuel your newsletter, and/or satisfy the needs of your Social Media followers, then you know the pains of continually having to constantly turn out content. By following these tips, not only will you be able to write faster, but you will be able to provide your […]