Monthly Archives: July 2013

Video Campaigns

Video ads help make a genuine connection to potential customers. They will appear before appropriate YouTube videos and may also be suggested in the side bar as watch pages. Advertisers who ran a YouTube video campaign saw an increase of 20% more traffic to their site. Once you upload your video, make sure you include […]

A Guide to the Brand Manifesto

A brand manifesto is an important component for organizations who are committed to creating a meaningful brand. Often described as a “Rallying Cry”, the Brand Manifesto serves to establish emotional engagement and connection with your stakeholders. It is a public declaration of your brand values and promises.   It sets the expectations that your members should have […]

What is Contextual Search?

Up until now, search has worked something like this: a search engine user types in a word or phrase into a box, and the search engine/website returns a list of webpages that it considers to be important and relevant to that search. The ranking and order in which these webpages are presented depends on a […]

What is PPC Management?

When thinking of spreading the word of a service or product, what methods come to mind: word of mouth, billboards, perhaps a booth at an exposition? What about the internet; a webbed world of people, places, things, and ideas?   Incorporating today’s modern technology with business prospective has become beyond quick and easy through getting […]