Search Engine Optimization:
-Back Link Development
-Social Signals (Wait this isn’t a part of your SEO plan? Is should be!)
Pay Per Click:
-PPC Spend Budget
Social Media Marketing:
-Pay Per Click (Facebook, Linkedin, Twitter, etc.)
-Email Marketing Platform
-List Acquisition (Not that we recommend this, but for those of you that do.)
Video Marketing: (Perhaps this could fall under social media)
Web Development: (Is it time for a refresh?)
-Specialized Widget/Component Development
-Responsive Redesign (After all mobile is becoming important)
So have you considered all of these internet marketing expenses in your 2014 budget? Of course there’s all the traditional marketing expenses as well such as: PR, Radio, Television, Print, etc. Here’s to a great 2014! From one Marketing Professional to another.
Written By: Michael Knorr – Interim Marketing and Sales Manager.