Daily Archives: February 27, 2014

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Easy to Read or More Scientific – How Should You Write Your Content?

SEO - Search Engine Optimization Posted on February 27, 2014

This is a question that many people wonder and Google’s Matt Cutts, recently addressed this on their YouTube channel. He said that he spent a lot of time thinking about this question and that content should be written to your audience. In addition, he goes into discussion about how if you cannot explain something to […]

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How To Use Adwords Keyword Insertion

PPC - Pay Per Click Management Posted on February 27, 2014

Google Adwords Keyword Insertion is what they refer to as the ability to dynamically update ad text in your ad variation with the keyword that is being used to target your ad. Most people use keyword insertion so that potential customers will perceive their ad as being more relevant because of the fact that a […]

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