Monthly Archives: August 2016

Full Funnel Marketing for Your Business

We all want to increase our business. After all, who wouldn’t? Yet for many businesses, it may seem like something is missing and you are not getting enough of the right results that you desire. Many businesses that cater to other businesses (B2B) have been implementing lower funnel marketing tactics such as Pay-per-click (PPC) search […]



Time Tab within the Submenu of the Segment Tab

The following blog is part two of a previous post on “Segment Data for Improved Adwords Optimization.”   Within the submenu of the segment tab in the Adwords interface you’ll find the first option named “Time.” The Time submenu has its own submenu with the other time options of Day, Week, Month, Quarter, Year, Day […]

Google Tag Manager

If you are in IT have you gotten frustrated or hot under the collar with the SEM department wanting to have tracking code updated all the time? If you are working SEM do you get aggravated or impatient with the IT folks taking forever to get new tracking code put on a site for a […]

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Google for Non-Profits: Help for Those Who Help Others

There are a lot of organizations that devote themselves to help other people and don’t want to profit from it. They exist and survive on donations from people that believe in their cause, and grants from the government and other businesses. With the reach of digital marketing and various internet tools you would hope there […]

How to Engage Your Followers on Snapchat

One of the hottest platforms out there, with over 100 million active users is Snapchat and to be frank, it is also one of the most overlooked platforms as well. Snapchat is perfect for companies that have a message to share to their consumers and clientele. If your goal is to move customers to your […]

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Google Adwords Customer Match (Part 2 of a 2 Part Series)

In Part 1 of the Google Adwords Customer Match series, we discussed Identity Based Targeting and the Set up Process for Google’s Customer Match for Search. Today we will discuss Campaign implementation. To refresh on Part 1, please visit my first post on the topic, covering Audience Creation. Adding Customer Match Audiences to Campaigns Now […]

The Importance of Keeping Backups

We recently had a close call at work, which as these things do, showed several problems in the way things were being handled in addition to the security breach that started the problem. One of these that came to the forefront was the need to keep adhering to a regular backup schedule. It is important […]

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