Yearly Archives: 2019


Make Ads More Meaningful (and quite possibly more profitable) With Contextual Targeting

We live in an age where people are bombarded with almost limitless information and options at any given minute. With the many forms of advertising and marketing taking place all around us it can often seem too much, and people may grow desensitized to the efforts of companies trying to get their product in front […]

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Google Ads Is Introducing Match Type Changes – What to Watch & Where to Find Opportunities

Recently, Google has announced a fresh round of updates on how close variant search queries will operate. In September 2018, ads could already be triggered for exact match keywords by queries with the same, or similar, meaning. However, with the new updates, close variants having the same sense or meaning might also affect broad modified […]


Don’t Just Make Promises, Make It Happen

Sales: “Sure ma’am, we can get your website optimized easily. You’ll be ranking #1 in no time!” Client: “That’s great to hear. Most companies that I called said they couldn’t do Magento.” Sales: “Oh…did you say Magento? Uh…yeah…we don’t touch that either. Sorry! *Click*” Client: “Oh yeah. You’re getting a GREAT review buddy!” While this […]

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