Yearly Archives: 2019


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Make Ads More Meaningful (and quite possibly more profitable) With Contextual Targeting

Last Updated on January 2, 2020 We live in an age where people are bombarded with almost limitless information and options at any given minute. With the many forms of advertising and marketing taking place all around us it can often seem too much, and people may grow desensitized to the efforts of companies trying […]


Google Ads Is Introducing Match Type Changes – What to Watch & Where to Find Opportunities

Last Updated on December 11, 2019 Recently, Google has announced a fresh round of updates on how close variant search queries will operate. In September 2018, ads could already be triggered for exact match keywords by queries with the same, or similar, meaning. However, with the new updates, close variants having the same sense or […]

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Don’t Just Make Promises, Make It Happen

Last Updated on August 10, 2021 Sales: “Sure ma’am, we can get your website optimized easily. You’ll be ranking #1 in no time!” Client: “That’s great to hear. Most companies that I called said they couldn’t do Magento.” Sales: “Oh…did you say Magento? Uh…yeah…we don’t touch that either. Sorry! *Click*” Client: “Oh yeah. You’re getting […]


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Strategies and Best Practices for Achieving an Increased Year-Over-Year Return from Google Shopping for Q4!

Last Updated on April 22, 2020 The start of October marks the beginning of the fourth quarter, and if you are looking to generate sales, there is no better time than this period. Online marketing helps sellers increase their numbers during this most important time of year for sales-oriented businesses. So, if you have not […]


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The “Other” Optimizations

Last Updated on November 13, 2019 While some might say SEO or “Search Engine Optimization” was introduced when the first website was published in 1991, it didn’t become an actual term or utilized skill until about 1997. Before search engine optimization was chosen as the official name there were a variety of terms used to […]