Could oranges be the future power generation we need to light the night with colorful billboards? Probably not! Because while the smell of sweet and zesty fresh citrus may linger in the air at first, decomposition gives way to a putrid pulp and peel with a smell strong enough to singe nose hairs when inhaled. This idea is headed for failure.
However, it’s a great away to grab the attention of consumers and build brand awarness centered around the science of citrus batteries.
Tropicana built a lighted billboard out of oranges for their French billboard advertising campaign: Energie Naturelle.
Here is the video of the orange billboard construction from the lab to completion.
Tropicana billboard powered by oranges from 73/75 Projects on Vimeo.
