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Additional On-Page Optimizations
In this post, we’ll look at several other optimizations you can add to your content to help it rank so your target audience can find
YouTube Takes a Chunk of Shorts Revenue
YouTube is updating its YouTube Shorts policy in early 2023 to provide short-form-focused content creators with expanded monetization options. YouTube Shorts, was introduced in September
Get Your PPC and SEO To Work Together
As a marketing agency, one of your top concerns will be attracting more clients and achieving growth. The best way to grow your business is
Canonicalization and Duplicate Content
Most people have multiple versions of a URL that direct to separate but similar versions of their website. There are a couple of reasons for
Meta Business Suite, Ads and Events Manager
In July of 2021, Meta retired Facebook Analytics in favor of introducing and strengthening their metric tracking and overall data gathering and analysis potential on
Google vs Microsoft – Indexing, Advertising, & Market Share
Google and Microsoft are two of the biggest search engines available today. This leads to the idea they are also two of the biggest
Grab the Top LinkedIn Courses
“The Great Resignation” was an interesting phenomenon that saw record-high resignation rates, with millions of people leaving their jobs. These people went on to re-evaluate
Other Factors in Canonicalization (Besides Duplicate Content)
We went deeper into duplicate content, which is an important factor in canonicalization, but we wanted to give you other factors that also play a
Keyword Bidding and Average CPC
Not many business owners know the actual impact that bidding on keywords has on average CPC or what you can expect to pay for using
Types of PPC Ads – Google, Amazon, Social Media
If you know what you’re doing, PPC advertising can benefit your business greatly. You need to know the right platform for you, the right strategy,
Understanding Cost Per Click Basics
Cost per click (CPC), also known as “pay-per-click”, is a revenue model for paid digital advertising such as PPC campaigns. Google defines CPC bidding as
SEO Marketing Basics
With daily internet searches amounting to trillions, digital marketing is booming. SEO (whether in-house or through white label SEO services) plays a foundational part in
7 Keys to Get Ahead in SEM
Search Engine Marketing (SEM) can be an incredibly competitive field. This article gives insight into keeping up with its demands and going beyond. If you
Google Images: A Hidden Opportunity for Ecommerce Websites
When it comes to online purchasing, almost three-quarters of customers look for visual material before making a purchase. You would want to see what it
PPC Management and Tracking
PPC or paid advertising is not as simple as putting up a poster with contact details and waiting for customers to respond. While a poster
On-Page Content Optimization Basics
On-page SEO is optimizing the actual pages of your website so that they are attractive to search engines. But they also need to be attractive
More Than Content Optimization
Content is king, but kings need subjects too. In this article, we will dive into some on-page content optimization you can do that supplement the
Understanding PPC Terms
Maybe you’ve heard the term “PPC” before. Maybe you even have a rudimentary knowledge of what PPC is. But have you ever wondered about all
Facebook Ad Formats and Conversion Tracking
Did you know that Facebook offers different ad formats through your white label marketing agency? And do you also know how to use these different
Factors That Influence Page Ranking in Search Engines
SEO has made an impact in the world of digital marketing. This phrase will constantly come up if you want your companies to have an
Top PPC Best Practices for 2023
PPC ad campaigns can be complicated. Some areas require careful consideration before investing in a particular ad strategy. Don’t worry. Here, we will be guiding
To Understand SEO, You Need To Understand Google
We talk about search engine optimization as if it were more than just search engines, but when Google controls more than 90 percent of the
Why Hire a PPC Expert
PPC is an arduous process that takes time and a lot of experience. Having a PPC expert means having someone who knows what these processes
Ways to Make PPC Remarketing Campaigns Work For You
Clients ask us all the time, “What marketing strategy will work the best for us and our budget.” And that answer will vary greatly
