More Than Content Optimization
Content is king, but kings need subjects too. In this article, we will dive into some on-page content optimization you can do that supplement the
Understanding PPC Terms
Maybe you’ve heard the term “PPC” before. Maybe you even have a rudimentary knowledge of what PPC is. But have you ever wondered about all
Facebook Ad Formats and Conversion Tracking
Did you know that Facebook offers different ad formats through your white label marketing agency? And do you also know how to use these different
Factors That Influence Page Ranking in Search Engines
SEO has made an impact in the world of digital marketing. This phrase will constantly come up if you want your companies to have an
Top PPC Best Practices for 2023
PPC ad campaigns can be complicated. Some areas require careful consideration before investing in a particular ad strategy. Don’t worry. Here, we will be guiding
To Understand SEO, You Need To Understand Google
We talk about search engine optimization as if it were more than just search engines, but when Google controls more than 90 percent of the
Why Hire a PPC Expert
PPC is an arduous process that takes time and a lot of experience. Having a PPC expert means having someone who knows what these processes
Ways to Make PPC Remarketing Campaigns Work For You
Clients ask us all the time, “What marketing strategy will work the best for us and our budget.” And that answer will vary greatly
Best PPC Platforms And PPC Benefits
Once you understand the basics and the benefits of PPC, the next step is figuring out what platform you should advertise on. From search
The Foundations of Good SEO
SEO has made waves in the digital marketing space. This term will always come up if you want your businesses to have an online
Link Building and PR with HARO
Help a Reporter Out (HARO) is a platform that journalists use to connect with people and other sources. Journalists are always looking for information and
Why Use Facebook Ads for a Shopify Store
If you run a Shopify store, then you may want to develop a good social media marketing strategy. This often involves paid social ads. More
How To Pick a Niche For Your Digital Agency – Complete List 3920 Business Types to Target
One of the most important questions you may ask when starting your digital marketing agency is “How do I pick a niche?” and “What niches
Did You Know There Are 6 Different Types of Social Media Sites?
Social media has become a dominating force with over half of the world’s population being involved in one form or another. Not only that, but
Earn Your Google Ads Certification through Skillshop
SEO and Google Ads management are services that have risen in popularity with many agencies offering them as a service. A lot of professionals want
Considering Search Engine Optimization For Your Website? Tips For Your Search Engine Optimization Vendor Search
If you are considering search engine optimization you will need to develop a list of questions to ask your potential search engine optimization vendor. Does
What is Google Panda? Is It still relevant in 2022?
Google Panda was born out of an attempt to put quality content creators and high-quality content above the rest. Picture this, it’s 2010, and Google
Performance Max Campaign Optimization
Google’s Performance Max campaigns have sparked quite a conversation as the relatively new kid on the block when it comes to digital advertising. This type
Using Automations for More Successful PPC
Google is not stopping when it comes to pushing out new features, many of which can make advertisers feel like they’re losing control of their
How Important are Title Tags
What are title tags? Do they matter when it comes to ranking on SERPs? How crucial of a ranking factor are they? These questions have
How to Make the Most of Google Ads Networks: Just the Basics
It’s challenging to know which strategies will offer the best results as Google continues to develop and extend its advertising offerings. Before launching any Google
How to Grow Your Agency in an Uncertain Economy
We live in unpredictable financial times. 2021 saw the fastest economic growth in decades in America and unprecedented job creation. The economy overheated to the
3 Key GA4 Reports for SEO
So you’re getting set up with Google Analytics 4. Before you consider the task done, you should make sure to have at least
Remarketing – 9 Ways to Make Your Campaigns More Profitable
Being in Marketing for many, many years we get asked several questions repeatedly. One of those questions is What is the absolute best marketing strategy
