First of all, here’s what a tagline is not: It’s not a proverb, motto, maxim or saying. It’s also not a mission statement or

There is a challenge in the office right now that is modeled after the Biggest Loser television show. Not everyone is participating, but those who

Businesses face the challenge every day of deciding how and where to spend their advertising budget. Traditional methods…Television, radio, billboards, magazines and newspapers all want

Be Persistent, Be On Time, Make Every Interaction Valuable. Marketing and Sales at its finest means that you pay close attention to these 3 things and apply

A brand manifesto is an important component for organizations who are committed to creating a meaningful brand. Often described as a “Rallying Cry”, the Brand Manifesto

If you write content to boost your SEO campaign, fuel your newsletter, and/or satisfy the needs of your Social Media followers, then you know the

Keep it simple, simple, simple! A logo should work in a simple manner, without silly cliches or amateur photoshop effects (emboss & drop shadow anyone?).