Google Vs. Amazon War – The Product Listing Advertising (PLA) War?
Ok, so all the speculation is in. We all know Amazon is about to kill the game! From offering enhanced Product Listing Advertising (PLA’s) to
Ok, so all the speculation is in. We all know Amazon is about to kill the game! From offering enhanced Product Listing Advertising (PLA’s) to
Bing Hotel Ads are moving out of BETA into general release as they join with Koddi to help drive revenue and bookings for hotels. Bing
I’ve been working in the Paid Search Marketing industry for just over 14 years. In my experience as a PPC Consultant during this time I’ve
We are living in the beginning of the Golden Age of the collusion information and technology… Given the strength, popularity and overall reach of Google
Native advertising may be the way of the future, but what exactly is native advertising? Essentially, it is a form of “disguised” advertising, often online,
The following blog is part two of a previous post on “Segment Data for Improved Adwords Optimization.” Within the submenu of the segment tab

Know your “why?” I was sitting down having lunch with a CEO of an assisted living facility, when he exuberantly lit up as I
As many of you may have heard, That! Company hosted a haunted house within our office to raise money for local charities. We did raise
There are so many avenues a company can explore to get product exposure these days; between Facebook, Twitter, Google Ads, and even less notable web
By now, everyone has heard of Reddit, but learning the ins-and-outs of this community can be challenging, to say the least. This especially applies to
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