Online Advertising

“Constantly test your ads. You need to test out different types of ads over and over again before you get an idea of what works.

I am in a very unique and interesting position. I am more acutely aware of the changes at That! Company than anyone else. You see,

Have you ever watched The Office episode where Michael Scott dressed as Willy Wonka and put five golden tickets in different boxes only worth 10%

Ok, so all the speculation is in. We all know Amazon is about to kill the game! From offering enhanced Product Listing Advertising (PLA’s) to

I’ve been working in the Paid Search Marketing industry for just over 14 years. In my experience as a PPC Consultant during this time I’ve

We are living in the beginning of the Golden Age of the collusion information and technology… Given the strength, popularity and overall reach of Google

Native advertising may be the way of the future, but what exactly is native advertising? Essentially, it is a form of “disguised” advertising, often online,

The following blog is part two of a previous post on “Segment Data for Improved Adwords Optimization.”   Within the submenu of the segment tab