What Are Some Misconceptions About PPC (Part 1 of 2)
The landscape of advertising has changed dramatically over the past few decades. 30 years ago, companies relied on television, radio, newspapers and billboards to advertise
The landscape of advertising has changed dramatically over the past few decades. 30 years ago, companies relied on television, radio, newspapers and billboards to advertise
SHOULD MY BUSINESS MAKE THE JUMP INTO PAY-PER-CLICK / PAID SEARCH MARKETING? At some point, every business needs to step back and evaluate how they
Bing Hotel Ads are moving out of BETA into general release as they join with Koddi to help drive revenue and bookings for hotels. Bing
The dream of any employer is to have employees who never get sick, don’t take vacations and never ask for a raise. This utopian version
Have you ever sat down to run through your Adwords or other Paid Search account only to find yourself confused and disoriented? Do you
Great news! Only 12 steps away from the best text ads you’ve ever written. All aspects of PPC unite together to form a well-oiled machine,
Setting up an AdWords campaign can be daunting if you are not prepared. The following article is meant to give you an understanding of the
Are you an advertising agency or other online consultant managing Google Ads (formerly Google AdWords) accounts? Do you have access to all of the resources
With thousands of articles explain the details of running a Google “Call – Only”, I thought I’ll give it a fair shot. Recently I’ve
Building A Good Keyword List Now that you understand the match types, let’s look at how you can build a good keyword list. There are
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