Automating your pay per click campaigns mainly serves one purpose: to make Google money. Let me rephrase that: Automating your pay per click campaigns mainly
Happy Groundhog Day! The likelihood that Punxsutawney Phil will see his shadow is about an 85% chance, based on that fact that from 1887 to
As most of you know by now, unless you are one of the new Google Ads users, Google has eliminated the Average Position feature within
We live in an age where people are bombarded with almost limitless information and options at any given minute. With the many forms of advertising
Recently, Google has announced a fresh round of updates on how close variant search queries will operate. In September 2018, ads could already be triggered
The start of October marks the beginning of the fourth quarter, and if you are looking to generate sales, there is no better time than
Across all forms of online marketing, there is a common denominator for successful campaigns that often stumps even some seasoned marketing veterans. That’s the question
This is a great topic as at first glance it seems they are the same. They both use keywords, they both use ads, they both
Google Ads wants its metrics to be increasingly clear and hopes to achieve this by removing one of its oldest metrics. This metric is referred
Depending on how large or small your account is, you may have just a few campaigns within your account. On the other hand, you may
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